AirAsia

COMPANY AIRASIA Content a. Introduction b. Company bibliography c. Entry mode to international market (through exporting, joint venture, franchising, licensing, etc) d. How do the international market / culture, management styles and business system affect the company performance? Do they have to adjust / alter their product or services to fit with the host country market needs? How does the company face the competition? e. How does a host country political and international

1.6 Confidentiality and Disclosure. 1.6.1 Confidentiality AirAsia when we come in contact with our passengers in the wealth of information and related activities. Unless it has been disclosed or information will be treated confidentially. This information can be used in our operations, and not for other purposes, unless otherwise authorized, we will not allow anyone who is not authorized to disclose any trade secret or confidential. customers and business processes confidential financial information

Accounting & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs

Customer Airasia provides to its customers the basic flight carrier service and carry the customer ‘s purpose of traveling between different destinations, but at a lowest fare among other airlines.(AirAsia Annual Report, 2010) The customers of Airasia are mostly from low and middle class people in society. The

Glossary 1. Entropy: - A measure of order in a business. Measures factors like leakage of information when passed down a chain of command. “The more entropy the system has, the more uncertain the system is” (Jing 2012) 2. Redundancy: - Overlapping, duplicate or otherwise wasteful practices or ideas. 3. Motion: - The procedure or tasks performed by an employee to create products. 4. Stakeholder: - A party who stands to gain or lose due to business activity. (Freeman & Edward 2010. p.25) 5. Conglomerate:

AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER's 5 Forces Model Analysis 12

The Porter’s five forces model, in this assignment, can be used to access the competitiveness of the airlines industry. It can review the competition within the industry plus checks for threat from outside. Bargaining power of supplier-High- In every industry, there has to be someone to play the role of a supplier. It is important to know the power of the supplier as it will affect the industry. There are only two main suppliers in the airline industry, Airbus and Boeing, thus there isn’t much

3.0 Definition of IJVs International joint ventures is an overseas business owned and controlled by two or more partners; starting such a venture is often as an entry strategy (Deresky, H. 2014.p.377), while joint ventures refers to an independent entity jointly created and owned by two or more parent company. 4.0 Circumstances under which Multinational Enterprises (MNEs) internationalize using IJVs Risk sharing is one of the circumstance why MNEs form JV, it is commonly practiced in industries

AirAsia The Sky’s the Limit Question 1 Air Asia was established in 2001 by CEO Tony Fernandes and his three partners. It is an Asia’s leading low fare airline. By using a strong slogan “Now Everyone Can Fly” AirAsia has successful created its image in passengers’ mind. Gerry, J., et al. (1993, pg 148), SWOT analysis is a valuable approach for AirAsia to review its strengths, weaknesses, opportunities and threats, aiming to identify the current strategy of AirAsia’s organization and hence target

demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million