AirTran Airways

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    with a motivated workforce has made Southwest airline’s market value to be greater than all other airlines in the country combined. The merger between Southwest Airlines and AirTran is being considered to be the first major merger between Low Cost Carriers. AirTran runs on a similar strategy to that of Southwest Airlines. AirTran is ranked the second largest low-cost carrier airline in the market. The merger is expected to affect the initial strategies of the two airlines, by stretching their limits

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    current culture is maintained regarding both organizations and to merge the benefits and compensation plans. Completing such as task will require cultivation of talents and to preserve its business culture. Expanding Southwest Airlines to accommodate AirTran means discussing the strengths, weakness, opportunities, and threats regarding the expansion of such a sizable merger. Lastly, a merger of this magnitude will require recruiting and hiring to address the expansion level impact and minimize error.

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    Southwest airlines could also extend their flights to further destinations and also operate in huge cities because they are mainly focusing in operating in mid-sized cities and secondary airports. The acquisition of AirTran is also a huge opportunity because Southwest Airline can gain knowledge and also acquire some of their core competencies. Southwest Airlines could learn a lot from them and implemented to their company to be more successful and gain more market share

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    The company also boasts the largest fleet of Boeing jets in the entire world. B. Present Conditions Southwest just recently made an effort to become more of an international company. In 2011, they bought out AirTran Airways, and have been working the past few years to fully integrate AirTran and Southwest into a company that is one and the same. Beginning on July 1, 2014, Southwest began offering international service to Cancun, Mexico City, Cabo, Aruba, Montego Bay, Nassau, and Punta Cana (Southwest

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    Established in 1998 by David Neeleman, JetBlue offers a unique flying experience at a reasonably low rate. “Bring Humanity Back to Air Travel”, with a mission that holds truth, the Company is an advanced passenger airline that delivers outstanding customer service at competitive rates on point-to-point routes. Jet Blue offers its customers an efficient product with a aircraft that is fuel efficient. Leather seats, free entertainment during the flight located at every seat, assigned seating and reliable

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    Southwest Swot Analysis

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    Business SWOT Analysis Abstract As a mutual fund manager, I have decided to conduct some research on Southwest Airlines. I will provide an overview of the company’s history, and an analysis of their strengths, weaknesses, opportunities, and threats (SWOT). While there wasn’t any rhyme or reasoning behind my selection, I do feel that Southwest Airlines is one of the leading airlines in the United States. Conducting a SWOT analysis will help me understand what the company’s strengths and weaknesses

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    The Airline industry has been around for decades, but in the long run it is still a pretty new type of industry. Therefore, there are still growing pains that need to be worked out. There are many small companies, but the major Southwest competitors are Delta/Northwest, Continental/United, JetBlue, and Allegiant. Southwest continues to have to fight for consumers against these airlines. There are a few strategies being implemented by competitors that Southwest Airlines needs to be concerned about

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    Intro Marketing Essay

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    Valuejet 592-Case #1 5. A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look

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    strategy a (2013) “game changer” with the intentions to ultimately increase profits. In July 2014, Southwest Airlines decided to jump into the international airline travel into Mexico and the Caribbean using the acquisition that took place with AirTran in 2010. This expansion, however, is still in its early stages and has yet to show full financial results. Although the company has been able to gain a competitive advantage by distinguishing themselves from the competition, it still remains a

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    Introduction Southwest Airlines and AirTran Airways consists of 46,000 employees who live the “Southwest Way” by working hard, having fun and treating everyone with respect. The three characteristics that are found in these employees are: A Warrior Spirit, a Servant’s Heart and a Fun-Luving Attitude. The culture of this company has gained them much recognition including being named as one of the Best Places to Work in Glassdoor.com’s 2013 Employees’ Choice Awards. Southwest Airlines’ culture is

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