Airline

Qantas or as it is nicknamed “The Flying Kangaroo” is the largest airline service that runs continuously and the second oldest in the world. It was established in 1920 as Queensland and Northern Territory Aerial Services Limited and first flew internationally in 1935 (Hanson, 2011). The growth of Qantas has been substantial with the most significant progression being the Australian government selling its domestic carrier Australian Airlines to Qantas in 1992 and the announcement of privatisation soon

Gate Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go, on time, at the lowest possible price; all while having fun doing it, then people would love to fly on their airline. As a result of this, no other airline in the industry’s history has enjoyed the customer loyalty and extended profitability which Southwest

have been the symbol of the United Kingdom and its airlines for many years. They are the largest airline in the UK and have the largest amount of international flights and destinations. British Airways was formed in 1974 after four UK airlines, BEA, BOAC, Northeast Airlines, and Newcastle, were dissolved. The airline aimed at being a worldwide network and achieving economies of scale. This joining of four different organizations caused the airlines to have over 50,000 staff members and 215 aircrafts

(DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers, cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting company down in Louisiana, merging with several airlines and rising through bankruptcy to become one of the strongest airlines in the business today.

“in 2013, over three billion passengers were carried by the world’s airlines” (Facts & Figures, 2014). This fact demonstrates how the airline industry is a ubiquitous part of our lives. Even if a person has never used an airline for personal transportation, they are still likely to have consumed and/or used an assortment of goods transported by the industry. Still, even with its major impact on the world around it, inside the airline industry, firms must learn to encounter a wide array of external factors

routes, the monetary cost and time it takes to switch form one airline to another is low. This also intensifies the rivalry among current competitors. Other factors contributing to rivalry include enormous fixed costs, excess capacity, low differentiation, price wars. And the exit barrier for airline industry is also very high. 3.2 Potential Entrants Because of the deregulation of the government policy, there are a number of new airlines that entered the industry at first. However the most significant

JetBlue is an American low-cost airline and the 5th largest airline in the United States. The airline carries over 30 million customers a year to 86 cities in the U.S, Caribbean and Latin America with an average of 850 flights daily. JetBlue Airlines was founded in 1999 by David Neeleman, the company was formerly known as New Air which Neeleman started in 1998. The company was incorporated in Delaware in August 1998, with the headquarters in Long Island City and its main base at John F. Kennedy International

Summary 1.0 Executive Summary Puddle Jumpers Airlines, Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Anytown, U.S.A. The gap in the availability of low cost service in and out of the Anytown hub coupled with the demand for passenger travel on selected routes from Anytown indicates that a new entrant airline could be expected to capture a significant

Executive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002, Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned, unprofitable national airline into one of the most profitable, privately owned aviation groups in the industry. The group turned a record loss of €350 million in 1992 into a pre-tax profit of €952 million in

Case 10.3 – Servant Leadership Takes Flight Southwest Airlines is well known that they have the best customer services. Their Golden Rule is “treat people the way you want to be treated.” The airline’s mission statement is posted every 3 feet at all Southwest locations. For example, one time the weather was bad, so passengers had to be on the plane for a long time. A frantic mother asked the flight attendant to get off the plane just a moment in order to buy food for her hungry toddler. The attendant