Brand Recall Research for Close-up ACKNOWLEDGEMENTS We would like to thank our professor and guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential in conducting research work. Also, our sample Audience for their co-operation. MAIN QUESTIONNAIRE GRAPHS [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? TOM When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest
This report analyzes the organisation White Glo’s and their marketing of their new whitening toothpaste Charcoal. White Glo was established in Australia in 1993 and is today one of the leading whitening toothpaste company in Australia and a global leader within teeth whitening products. It can be purchase in bigger supermarkets and pharmacy’s in Australia such as Coles, Woolworths, Priceline Pharmacy and chemist warehouse. It is also available globally in other countries and through the company’s
Toothpaste advertisements made by Oral-B, Colgate, and Crest use color, movement, and appeals in various ways in order to have specific effects on their intended audience. These three ads, all in print or video format, aim to garner positive reactions from their viewers and to have a memorable effect. By formating their advertisements in differing styles, these agencies are attempting to ensure that their product will be impactful and successful in the marketing industry. These three advertisements
Forecast Evaluation of Toothpaste Market in China, 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded Suitable Toothpaste Type Fig. 40 Demand
Allstar brand is a multinational consumer products company that was formed in 1924 and based in America. It manufactures and sells ethical pharmaceuticals, OTC (over-the-counter) drugs, and consumer products. Allstar has decided to develop six countries that were selected within the Latin American Market. The six countries which have high potential market to be invested on are Argentina, Brazil, Chile, Mexico, Peru and Venezuela. As a country manager of the company, I have to decide which country
rose from a quite low ratio at 6.5% in Brazil and 8.9% in Argentina in the entering period to 20.6% and 19.9% at the end period, respectively. However, the strategy did not work out in Mexico that the market share stayed around 13% to 14%. While our brand equity is quite strong at 67, another obvious evident that we did not have a good performance in Mexico is the profitability that the net contribution is at -53.1 million dollars in the end of the game (Interpretive Simulations, 2017). Though there