Amitabh Bachchan

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  • Amitabh Bachchan

    3226 Words  | 13 Pages

    Amitabh Bachchan (Hindi: अमिताभ बच्चन, born Amitabh Harivansh Bachchan on 11 October 1942) is an Indian film actor. He first gained popularity in the early 1970s as the "angry young man" of Hindi cinema, and has since become one of the most prominent figures in the history of Indian cinema.[1][2] Bachchan has won numerous major awards in his career, including four National Film Awards, three of which are in the Best Actor category, and fourteen Filmfare Awards. He is the most-nominated performer

  • Celebrity Endorsements of High Involvement Brands Evoke Cognitive Evaluations That Can Erode Brand Equity and Affect Celebrity Credibility

    3357 Words  | 14 Pages

    "Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility" Abstract: Celebrity endorsement is one of the most commonly used channels of brand communication which a celebrity acts as the brand 's spokesperson and endorses the brand 's claim and position by extending his/her personality, popularity, stature in the society or expertise in the field related to the brand that he/she is associated with. Celebrity endorsements

  • Richest Bollywood Actors

    779 Words  | 4 Pages

    Top 5 Richest Bollywood Actress 2018 Keyword: Richest Bollywood Actors Hollywood is often seen as the Mecca of the rich and famous. However, in the international market few places can rival its Indian sister: Bollywood. Well known for superb musical numbers and over the top action films, many stars have made a living performing in movies that would rival any film in the world. All Bollywood stars are rich. Identifying the top 5 richest of them is slightly challenging because, quite understandably

  • Analysis Of The Fire And The Rain By Girish Karnad

    1201 Words  | 5 Pages

    In order to appease the Lord of Gods Indra (Amitabh Bachchan), custodian of rain, a grand fire sacrifice is being conducted at the palace under the guidance of the Chief Priest, Paravasu (Jackie Shroff). As this sacrifice draws to its close, our story begins. Paravasu is the elder son of the great sage

  • Consumer Behavior Process

    2062 Words  | 8 Pages

    INTRODUCTION Consumer behavior is considered as the mental and emotional process and the observing behavior of consumers during searching, purchasing and post consumption of a product or service. Consumer behavior involves study of what they buy, why they buy, how they buy, and when they buy (Gupta & Shallu, 2013). From various sources, the past experience and state of mind, the consumer may determine the impact that advertising has on him/her. In an effort to improve messaging and to gain the audience’s

  • Advantages And Disadvantages Of Brand Ambassadors

    1789 Words  | 8 Pages

    INTRODUCTION A brand is essentially a business’s product or service combined with its unique positioning. All brands stand for something in the consumers’ eyes, and what a brand stands for is vitally important for the success of its business. Many of the top brands have brand ambassadors who promote them (for a fee of course) so Shahrukh Khan represents TAG Heuer ,Pepsodent and Sunfeast ,among others, while Aishwarya Rai is the brand ambassador for L’Oreal, and Kareena Kapoor for Head and Shoulders

  • Indian Brand : The Niche Segment Successfully Essay

    3461 Words  | 14 Pages

    INDIAN BRAND: THAT TAPPED THE NICHE SEGMENT SUCCESSFULLY. Author: Radhika Singh (9999067831, Sunil Kishore Sharma (8010484758, ABSTRACT This case study talks about the evolution of Emami as a brand in the rural market. Rural market is a market which is still not tapped by many well known brands but Emami took it as an opportunity and are successful in taking full advantage of it. Their major revenue is generated from rural market i.e. 40-45 % of revenue

  • Analysis Of Slumdog Millionaire

    899 Words  | 4 Pages

    of the public as being savages and uncivilized. The child-actors that played Jamal and Salim in the movie fit the description of being savages and uncivilized. For example, Jamal jumped into the pile of poop from the outdoor bathroom to get to Amitabh Bachchan to get his autograph. And as for Salim, Salim fit the description of being uncivilized due to the fact he had no regards for other people’s lives. A perfect example is when Salim was in charge of all the other children in the child-slave ring

  • Evolution Of Emami As A Brand Essay

    3422 Words  | 14 Pages

    people of India together-films and cricket. The company has enhanced its brand recall through endorsements by eminent personalities which led to superior visibility. The company has cluster of stars from entertainment, sports and films such as Amitabh Bachchan, Shah Rukh Khan,

  • Effects Of Black Money On Indian Economy

    1679 Words  | 7 Pages

    CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction The intent of writing the following literature review is to highlight the knowledge of origin of black money, the consequences of black money on Indian economy. In addition this section will anchor on how the economy is going to change if black money from around the globe is brought back to its country. This review will be done by studying and scanning of existing resources on Indian economy. It will also determine the policies made to stop generating