Amitabh Bachchan

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    OMG: The Changing Role Of God In Cinema Who amongst us does not remember the iconic scene from 'Deewar ' (1975) where Amitabh Bachchan enters a temple for the first time in his life and begs his mother 's life with the famous words, "Aaj... khush to bahot hoge tum..."? (Today... you must be very happy). The cinema from the 50s to the 70s portrayed God as a boundless benefactor, an omnipotent and omnipresent being, who could easily take offence but would as easily forgive, and might help but only

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    Maggie was launched in India as a 2 minute noodle brand in 1983 when Indian consumers were quite conservative about their food habits and preferred traditional Indian food over canned or packaged food. Today, India is one of the fastest growing market for snack and Maggie was estimated to have 70% share in the market. It almost doubled its size from 2010(2940 million units) to 2014(5340 million units). It contributed 30% to the Nestlé’s 9000 crore annual turnover. Starting off as a snack for children

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    Ethics is the branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. The branch of philosophy axiology comprises the sub-branches of Ethics and aesthetics, each concerned with concepts of value. As a branch of philosophy, ethics investigates the questions “What is the best way for people to live?” and “What actions are right or wrong in particular circumstances?” In practice, ethics seeks to resolve questions of human morality, by defining

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    of the public as being savages and uncivilized. The child-actors that played Jamal and Salim in the movie fit the description of being savages and uncivilized. For example, Jamal jumped into the pile of poop from the outdoor bathroom to get to Amitabh Bachchan to get his autograph. And as for Salim, Salim fit the description of being uncivilized due to the fact he had no regards for other people’s lives. A perfect example is when Salim was in charge of all the other children in the child-slave ring

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    ‘Slumdog Millionaire’ The movie ‘Slumdog Millionaire,’ directed by Danny Boyle, gives us an insight of Jamal and Salim’s way of surviving in the slums of India, despite the hardships they face. With their mother gone from their lives at such a young age, the two brothers are left to fend for themselves. However, salim makes many decisions that affect those around him severely. He is selfish, he lies to protect himself and turns to a life of crime to pull him through everything. Salim has proven time

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    In the appealing and fetching chase through the slums of Juhu, the filmmaker theatres visual-spatial complexity of the slums while familiarizing the spectator to the characters. This can be visually depicted in the scene from the movie when Jamal drops a catch as the aircraft leaps up from behind and two safekeeping guards in the motorbike with a stick in their hand, yelling “private ka-land” “Chalo bhago yaha se” chase the boys and the chase endures the airfield. The boys run as fast as they could

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    Introduction The cathartic tale of a deaf, mute and blind girl Michelle (Rani Mukherjee), and her teacher Mr. Sahai (Amitabh Bachchan), who brings a ray of light into her world of BLACK. There are a number of different concepts used in the film that are out of the book. The four concepts that I have chosen are language (sign language), feelings, relationships, and leadership (referent power). Dan O’Hair, Mary Wiemann, Dorothy Imrich Mullin and Jason Teven provide the following definitions in their

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    Important Celebrity Attributes While selecting a celebrity as endorser, the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration, from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order

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    Whenever we talk about Cadbury our minds run through a lot of emotions like joy, laughter, happiness, childhood etc. A few of the many memorable advertisements given by Cadbury are- This advertisment showcase Bollywood superstar Amitabh Bachchan in the lead. Through this

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    brands is that like the former, the later go for brand extensions too. Thus when David Beckham or Jennifer Lopez lend their names to fragrances, they extend their brand names to domains unrelated to their profession. In Indian context, examples of Amitabh Bachchan and SRK’s appearance on television as anchors of the reality show Kaun Banega Crorepati or SRK’s owning and endorsing Kolkata Knight Riders (an IPL franchise) can be cited. This form of extending a celebrity brand name is often referred to as

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