Amitabh Bachchan

In today 's world of fiercely competitive and highly fragmented market, every company tries to maximise the share of its target market segment to optimise its profit. To achieve this goal, companies try a combination (or mix) of various marketing tools and techniques as their marketing strategy. Advertising is one of the important components of the communication mix through which companies convey their offerings to present and potential customers and general public as well. This essay will discuss

of the product, then inculcate a liking towards it, and finally develop an intention to acquire it. This ascension is catalysed by celebrity presence during brand promotion. Be it Rajnikant making a demographic connection or the new avatar of Amitabh Bachchan forging a psychological attachment, they carry a mass appeal and establish instant brand credibility while adopting a subtle persuasive approach. It is presumed that a personality 's dynamic qualities of attractiveness, likeability and appeal

Have you ever wondered why when you fall sick, or for any member of your house a medication is prescribed, there is definitely a big colorful bottle brought along. The bottle or the pack reads “Horlicks”. The bottle is purchased and in return, what you get is pack of assurance or what many call a jar of long sown trust. Welcome to the world of marketing and customer-based brand equity. So where did the journey of trust start and what did is the product like? Horlicks is a malted hot milk drink

Shahrukh Khan From Wikipedia, the free encyclopedia Jump to: navigation, search "Shahrukh" redirects here. For the Timurid dynasty ruler, see Shah Rukh (Timurid dynasty). This article is semi-protected to prevent libelous additions. Shahrukh Khan Born 2 November 1965 (1965-11-02) (age 44) New Delhi, India Other name(s) Shah Rukh Khan, King Khan, SRK, King of Bollywood[1] Occupation Actor, producer, television presenter Years active 1988–present Spouse(s) Gauri Khan (1991–present) Shahrukh Khan

1. Francis Scott Fitzgerald Francis Scott Fitzgerald (1896 – 1940) was an American author of novels and many short stories. He is worldwide recognized as one of the greatest American writers of the 20th century and the time called the „Jazz Age”. His most famous works are „The Curious Case of Benjamin Button” and „The Great Gatsby” which have been adapted into films. The Great Gatsby has been the basis for many movie adaptations of the same name in 1926, 1949, 1974, 2000, and the latest in 2013

CELEBRITY ENDORSEMENT: WHY IT BECOMES A TREND IN FOOD AND BEVERAGES INDUSTRY? What is perception definition? How perception can influence the society to believe to consume products? Is it because of their belief on certain human being that we call them celebrities is endorsed with certain product? Why do they belief to the celebrities? Is it the celebrities portray the qualities the society look for associated with the product they endorsed with? Well, by referring to the topic we will discuss

Portrayal of Female’s in Bollywood films “Aaj mere paas bungla hai, gaadi hai, bank balance hai….…tumhare paas kya hai?”………….…. “Mere paas maa hai!” In the movie Deewar the mere mention of the word “Maa” proved to be way more precious than all the worldly pleasures. In films or serials, a man’s mother is shown as very powerful and dictating. Think again. They are the MAN’S mother! In an indirect way, the power is given to her because she is representing the patriarchal side of society. The most

Can Bollywood Go Global? Case Analysis: Managerial Communication II Section A Submitted By Ankur Jain 0069/52 Executive Summary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-language

A case on tax evasion by Anurag Kashyap Introduction Tax evasion is the illegal evasion of taxes by individuals, corporations and trusts. Tax evasion often entails taxpayers deliberately misrepresenting the true state of their affairs to the tax authorities to reduce their tax liability and includes dishonest tax reporting, such as declaring less income, profits or gains than the amounts actually earned, or overstating deductions. Tax evasion is an activity

Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies, PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM), India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they