Anita Roddick

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  • Anita Roddick

    809 Words  | 4 Pages

    2. How do you evaluate Anita Roddick’s management philosophy and style? How important a contribution did she make to the creation of The Body Shop? How important is her role in its ongoing management? Anita Roddick’s Management Philosophy & Style 1. PHILOSOPHY The 4 basic management functions of Planning, Organizing, Leading & Controlling can be analyzed in detail for drawing a picture of Anita Roddick’s Management Philosophy for The Body Shop. 1. Planning * First major

  • Broken Promises - `Aid Not Trade, ' a Play on the Body Shop `Trade Not Aid' Slogan. "Body Shop Gets the Aid in the Form of Native Images, " Says Dr. Terence Turner. "In Return, Natives Get Almost No Trade".

    2669 Words  | 11 Pages

    92 and 93, Gordon Roddick, Anita 's husband and BSI 's executive director, brought four Body Shop country head franchisers to the Indian communities, charging them $25,000 each. Again, the Indians never saw any of this money. After one of Anita Roddick 's earliest visits, she announced that Body Shop would extend the project to other Mebengokre villages. They began competing for Body Shop 's favor, which strained relations among the traditionally egalitarian culture. Roddick and Body Shop never

  • Case Study Of The Body Shop

    1167 Words  | 5 Pages

    4. How sustainable is The Body Shop’s success? In particular, what should Roddick do about the emerging problems and expected difficulties of developing its operations in the United States? 1.1 Introduction Personal profile the name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick. On October 23, 1942 in Littlehampton, Sussex, England marks her birth to an immigrant Italian family. After completing her degree at the Newton Park College of education, she worked as a

  • Management and the Body Shop

    1476 Words  | 6 Pages

    systems include day cares for employees with children and even paid hours of work for local charities and community projects. Anita does keep abreast of the changing attitudes and social conditions of each culture that effects individual store around the world. Through addressing globally sensitive environmental concerns in each store and by management training programs Anita alone has kept the public image of The Body Shop one of a socially responsive and socially responsible Management and The Body

  • The Body Shop Case Study Analysis

    2027 Words  | 9 Pages

    The Body Shop was founded in 1976 in Brighton (UK) by Dame Anita Roddick. The Body Shop began life as a small outfit in Brighton selling just 25 products. The customers were encouraged to recycle packaging (the part of the reason is because Roddick do not have enough bottles at first) and there was a real focus on natural ingredients that were ethically sourced and cruelty-free (cosmetics products manufacture by methods that do not involve experimentation on animals). The company has now more than

  • case study 3 Essay examples

    839 Words  | 4 Pages

    protecting nature and against animal test. However its image as a company, which against animal test, is no longer that strong, since its first few popular product which are still sold in store are animal tested. In terms of shareholders it seems like Anita she still perceive the company as its own company instead of a public treaded global enterprise. All the strategies it peruse do not base on shareholders benefit but Anita’s values. As for venders she did not build up a strong logistical chain. She

  • The Body Shop

    14072 Words  | 57 Pages

    body or hair care.  It is extraordinary just as its pioneer.  The entrepreneur assessed in this paper is in no way or another connected to me.    Personal Profile      The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick.  On October 23, 1942 in Littlehampton, Sussex, England marks her birth to an immigrant Italian family.  After completing her degree at the Newton Park College of education, she worked as a part-time teacher and for the United Nations in Geneva

  • The Body Shop International Plc

    2303 Words  | 10 Pages

    After the boom of the third industry and the foundation of WTO, companies are now facing more severe competitions than ever before, not only domestically but also internationally. Therefore, figuring out how can we survive the competition and stand out from the others have been put ahead of the schedule of plenty of enterprises. While many others are scrambling for marketing their invariable products—paying more attention to propaganda, packaging price strategies etc. some other have found it more

  • The Body Shop And The Beauty And Cosmetics Industry

    2407 Words  | 10 Pages

    thevision to sustain in global arena with strong ethical values. Dame Anita Roddick, established a unique example of entrepreneurship in 1976 when she initiated the operations of The Body Shop in Brighton, England. When Anita began her journey, little did she imagine The Body Shop would grow into Global Business with thousands of stores spread across the world.(The Body Shop International Plc., 2014). Moreover, Anita Roddick nurtured The Body Shop with the intension to run campaigns against human

  • Assingments 2012-2013

    4348 Words  | 18 Pages

    ASSINGMENTS 2012-2013 Marketing Studies (1 year, Diploma) 1 BUSINESS ENGLISH Assignment 1 a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at the Mall of America in Minneapolis, you think you might like to start offering the LSJ’s line of perfume