Anita Roddick

especially in India. * Reformers - a leader of reform movements that requires the participation of large numbers of followers to achieve.  Reform leaders can transform part of society to realize a higher standard of moral principles. For example, Anita Roddick, founder of Body Shop who have transformed her cosmetics business to eco-friendly practise. Thereafter, she gave understanding to her employees regarding how important for a business to be eco-friendly oriented. * Revolutionaries - a leader

Executive Summary Dabur India Ltd (DIL) through its 100% subsidiary H&B stores Ltd has unveiled its brand Identity ‘new-u' for the Retail Stores. The brand name and design 'new-u' reflects the essence and ambitions of H&B Stores - a brand which caters to all the requirements of a customer on the beauty and health platform. It symbolizes the transformation that the stores will offer its patrons - something new, engaging and innovative. Dabur also launched an e-Commerce website for New U: www.newu

conscious of the ethical and social responsibilities of business over recent decades, suggesting that the modern businesspeople should not only consider about profitability but also extent to what they can contribute to the whole society. A quote by Anita Roddick generally demonstrates the spirit of being ethically and socially responsible: “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.” With the increasing significance

"Research has revealed that organisations that engage in strategic management generally out-perform those that do not" The connotation of the ancient Greek word "strategos", in its various grammatical forms, implies meaning of skilful manoeuvouring leading to achieving a highly crucial position or attaining a desired end. Commonly associated with the military operations, strategies aim at methodical out-performance of adversaries. Analogically, application of deliberate strategies in the business

EXECUTIVE SUMMARY The year 2006 Marketing Plan for The Body Shop International consists of: The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled company to outsource high quality sustainable and relatively cheap materials. Growth Model. Acquisition of independent "The

Abstract Consumer behaviour has become a significant subject in marketing area because it has greatly influenced companies’ operation including not only established companies, but also new companies. It seems that consumer behaviour is unstable as it can be impacted by many factors. The purpose of this project is to observe these factors affecting consumer behavior and analysis effects of consumer behavior on established and new companies. With regard to these effects, it is concluded that consumer

(Cosmetic study which concentrated on hair and scalp) and his friend Liz Weir, a beauty therapist both decided to start their own business.They started making products with natural ingredients in their kitchen. At that time Mark contacted with Anita Roddick (Founder of The Body Shop) and started to supply their beauty products for The Body Shop. They were the biggest successful provider for Body Shop over a decade. At this point of time Body Shop bought their product formulas.In 1987 they decided

The Body Shop Canada “You’re not the kind of franchise applicant we usually get,” said Harry Robertson, company lawyer for the Body Shop Canada, as he opened his meeting with potential franchisee Richard Paul. “I suppose we’ll find out whether that’s an advantage or disadvantage,” replied Mr. Paul. Mr. Robertson’s comment had taken Mr. Paul by surprise, and though he was pleased with his response, the comment had produced a sinking feeling in the pit of his stomach. Richard Paul Mr. Paul

regular make up brands such as DIOR, SHU UMERA and so on, they are different in a way that they use natural products and they are against animal cruelty. They use plants resources wisely. The body shop is different because of their values. Ms Dame Anita roddick, was a human rights activist and the founder of the body shop. AGAINST ANIMAL TESTING Every one of the body shops products is animal cruelty free and vegetarian. they were the first international cosmetics brand

| | |GENERAL MANAGEMENT & STRATEGY | |Fall Semester, 2010 | |[pic]