apple market penetration essay

to, the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix, it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with current products and

that allows their users to make mobile payments, the majority of consumers prefer to do cash or credit card transactions. Because SmoothPay is currently a small business, their brand has not yet been fully recognized or established in their target market. As SmoothPay’s rivals continue to increase, the concept of using mobile payments in Canada continues to be slow. Evolution of Mobile Payment In January 2014, SmoothPay was first launched in Toronto, Ontario offering mobile payments with integrated

CASE FACTS: As given in the case a 35 years old AKH Group has various businesses spread across IT, Consumer Products, BPO and Telecom. For the development of the company in various sectors the founder of the company follows an austere way of working. The business expansion has been organic as well as inorganic. The IT business was fostered through organic form and the BPO was an acquisition. Similarly, the Consumer Product business was a mix of organic and inorganic (through foreign acquisitions)

Ansoff Product and Market Growth Matrix. There are four components of Ansoff Matrix – market penetrations, market development, product development and diversification and we will discuss each of them in detail below. a) Market Penetration: It focuses on expanding sales of the existing product in firms existing market. This can be achieved by a combination of pricing strategy , sales promotion and marketing and the objective of the firm is to be the dominant player in that market by driving out the

Product /Market Mix The Igor Ansoff product-market mix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at Strategic development options. Existing Products New Products Market Penetration | Product Development | Market Development | Diversification | Existing Markets New

Market Strategy In order to determine company's future growth, Ansoff Matrix (1957) has been used as a strategic planning tool by assessing risk from Product and Market scopes. The figure below shown the four alternatives of Ansoff matrix. The two most appropriate strategies for Sin Yoon Loong is market penetration and market development. Market Penetration, which is improve the sales of product to the existing customers who age range from 35 years old and above. On the other hands, Market Development

KEY PLAYERS- a) 1.Shareholders including investors, owners, partners, directors, people owning shares or stock, banks and anyone having a financial stake in the business b) 2. Employees including temporary and permanent staff and managers. KEEP STATISFIED a) Customers including clients, purchasers, consumers and end users- b) Suppliers including manufactures, service providers, consultants and contract labour c) Joint Collaborators KEEP INFORMED a) Society including people in the local community

vision was to restructure the company based on the Southwest Airlines prototype business model with a culture of low-cost / low fare. Thanks to the European Union deregulation air transport in …, the company opened new routes and bases, increase its market share and became the first airline in Europe to carry over 100 Million international customers in a calendar year (Ryanair,2016) due to its low cost competitive advantage. The purpose of this report is to comment at the first part how Ryanair achieve

features 3. Lost market share Opportunities 1. Two-wheeler segment is one of the most growing industries 2. Untapped international markets 3. Introduction of bikes in the premium segment THREATS 1. Development of better public transport in India 2. Emergence of new players 3. International competition will increase as Chinese companies losing their domestic market will invest more in India ADDITIONAL INSIGHTS FROM ANNUAL REPORT AND OTHER SOURCES UPCOMING TRENDS AND MARKET CONDITIONS Economy

and keep customers. Marketers develop the correct marketing strategy from altering one or all the product mix such as price, place, product and promotion. Through this essay we would examine four marketing strategies which are, market penetration, product development, market development, diversification and exclusivity. The Ansoff Matrix was developed by H. Igor Ansoff. It shows four marketing strategies businesses use to affect growth. By using this matrix it allows the persons to calculate and measure