apple market penetration essay

I. Overview: Apple Inc. was founded in 1976 by Steven Wozniak and Steven Jobs. They introduced the first initial version or what was to become the first highly successful mass-produced personal computer, the Apple I. Apple operates in various lines of the computer and music industry today and its operations include not only the designing but also the manufacturing of its computers and software. Apple continues to pursue the personal computer market but not as intently as in the years before.

demand curve of smartphone market on the whole as it shows in Figure 1 below, where D represents the initial demand and D’ is the demand after increase of income. If we take into consideration certain brands, for example Samsung and Apple that were mentioned earlier, not only income but also such factor as price of a substitute good arises. There are no particular substitutes for smartphones in general, but the smartphones themselves play a substitutive role inside the market. If the income of the customers

introduced to a marker and has and is unique, the pricing may be a bit higher in the beginning. The apple iPad is a good example of the premium pricing. It is a first of its sort that was flat, thin, and had a big screen that was touch. Penetration pricing is when a company lowers it prices of products and make them very low to be able to gain confidence in the individuals and gain some kind of market share. Once a certain amount of the share is gained the price is then increased to make a bigger profit

succeed in their industry and beat the competition. Mobile applications have become one of the main trends in the development of information technology. In 2008, the year of the App Stores’ launch, the mobile application market only has been formed, and at the present time the market has entered a phase of active growth. The paper is based on the literature review and describes different issues of the mobile applications’ evolution. The brief analysis is provided. After all, conclusions on the prospects

Apple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino

History of Apple Apple Inc., formerly Apple Computer, Inc., was founded on April 1, 1976 by Steve Jobs and Steve Wozniak, who vision was to change the way people viewed computers. Jobs and Wozniak both college dropouts wanted to make computers user friendly and small enough that the consumers can have them in their homes or offices. The two incorporated the company on January 3, 1977 in Cupertino, California. Apple I started out in Jobs’ garage, him and Wozniak sold them without a monitor, keyboard

addition, iPad is more expensive than the alternative models of tablets. Most likely, I have chosen the Apple product because the brand meets my needs (rational component), or because it is the personal commitment of the brand or brand loyalty (emotional component). D.

Developing Markets: · Marketing, sales and distribution of the handsets is handled by the manufacturer. Vast distribution network and penetration in the market is vital for success. · Handset market in developing countries is volume driven market (low end handsets; low ASP) as well as price driven (high end handsets; high ASP) market. So, the revenue will be driven by both low end and high end handsets (see appendix

with regards to constantly changing business environments. The Apple- Samsung War is in the vanguard of the industry. Apple had long been spearheading the industry with repeated successes of the iPhone model. Samsung

their company and/or product(s) will be successful. A business must go through their current marketing mix and decide if it should make adjustments to their product, the price, the distribution method, and the promotional strategy to fit into this new market. A company must also look at their current branding strategies and see if it will be successful on a global scale. It is very difficult to create a brand that is universal but possible with the right branding team. Finally, and most importantly, a