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CASE ASSIGNMENT: COKE ZERO Chapter # 8) Do Real Men Drink Diet Coke? When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer, younger soft drink that tasted exactly the same as the

Ancona. Kochan • Scully • Van Maanen • Westney ,t." " " . ". .".~ A~gJ)i~,CUSTOlrb'.,_ORDER FORM MANAGING fOR THE fUTURE Organizational Behavior & Processes We recognize that there are some areas of discussion in the organizational behavior course that are considered with more importance to individual instructors. South-Western has created a program to allow you to select specific content modules for those areas to give your students more practice and exposure to these topics. For just $7

ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the