Athletics

Nike is one of the largest athletic retailers in the world and the most important lessons learned when studying the successful brand include focusing on building a strong brand and the implementation of innovations. What is the first thing that comes to mind when you say or hear the word Nike? Just Do It! Swoosh! Kobe Bryant. Air Jordan’s, maybe? Well those are just a few of the many ways in which Nike has successfully managed to grow its brand. The prevalence of the Just Do It! tagline, along with

This study will be conducted to evaluate the effectiveness of the Athletic Transitional Model (ATM), on athletes who have recently transitioned out of sport. The ATM is a career-planning program designed for athletes who are transitioning out of sport and need assistance integrating into civilian society. Fifty former National Collegiate Athletic Association, Division I athletes will be used in this study. The athletes will be randomly assigned to either the experimental or control group. The

Driven Athletic Footwear Executive Summary Introduction/Key Issues: Driven is a key competitor in the footwear industry and we have some pretty impressive results in terms of revenue generated and market share. However, this report will outline some areas where we needed to improve and correct. Specifically, this relates to how to handle supply issues, how to reduce costs and overhead charges and how to continue to increase value to our shareholders. Recommendations: In order to

scenes found around college campuses are athletic events, but where would these college sports be without their dedicated athletes? Student athletes get a lot of praise for their achievements on the field, but tend to disregard the work they accomplish in the classroom. Living in a college environment as a student athlete has a great deal of advantages as well as disadvantages that affect education and anti-intellectualism. Around the country, college athletic programs are pushing their athletes more

of his or her sex. Before Title IX took effect, women rarely played sports at the college level, and you never saw a woman coaching a sport. It was very unheard of for colleges to have several different girls’ sports teams. The Gender Equity in Athletics and Sports acknowledges, “Before Title IX, women were 2% of the college students participating in sports” (1). Title IX gave women who wanted to be able to play sports the opportunity to do just that. Today we have thousands of women athletes at

In intercollegiate sports football is king. The U.S. Department of Education’s Equity in Athletics Data Analysis Cutting Tool reports that in 2014 revenue from Divisions 1 college football was $3,734,129,180. The revenue from football is almost four times that of Division 1 men’s college basketball at one billion dollars—no other Division 1 sport’s revenue comes close. The nearly $3.7 billion in revenue from football represents a 128% increase over the past ten years. A Division 1 football program

College sports have been growing in popularity over the last few decades. Every year, schools receive millions of dollars through intercollegiate athletics. The NCAA athletes provide entertainment not only to the schools that they attend, but also to millions of spectators around the world. The athletes are the ones who have worked so hard to acquire the revenue that colleges receive. Without them, none of this money would exist, so why shouldn’t they be paid? With so much money coming in, the athletes

“The National Collegiate Athletic Association (NCAA), formed in 1905, set laws requiring college student-athletes to be amateurs in order to be eligible for intercollegiate athletics competition. According to the NCAA, requiring college student-athletes to be amateurs protects them from being exploited by professional and commercial enterprises” (Schneider). College sports is a business, and a booming one at that. With ticket sales, merchandise, and booster funding, universities can bring in huge

Instead the money made by hardworking athletes goes to coaches and athletic directors. From 2011 to 2012, bowl- eligible schools increased their coaches’ salaries by 35 percent. Alabama head football coach Nick Saban makes more than $7 million per year to coach the crimson tide (Edeleman, 3). Meanwhile athletes can’t even fill their gas tank or fly home to see their parents since there is no time for a real job during season and athletic scholarships only cover tuition, food, housing, and books. “The

it a reasonable solution to eliminate athletics as a cost-saving measure? This financial issue is something that not only effects current students, but future students as well. Although there is a lot of disagreement surrounding whether or not colleges should keep athletic programs, both college athletic enthusiasts and advocates for eliminating college athletics can agree on wanting what is best for the colleges and the students, and therefore, keeping athletic programs in college while allocating