Attractiveness

substitutableproducts. Because the study is concerned with the evaluation of marketing communications,furtherdiscussion of the latter point is beyond the scope of this article. For an excellent discussion of the topic, see [33]. People do seem to use physical attractiveness as a cue in making extensive inferences about the personality of others. Miller [21], for example, had subjects Research Journalof Marketing Vol. XIV (November 1977), 538-55 IMPACT PHYSICALLY OF ATTRACTIVE MODELS 539

is 1.62 the more beautiful a face is according to the golden ratio. The golden ratio can also be used on various other parts of the body including; arm length, and height. Facial characteristics also play a role in determining an individual’s attractiveness. The color smoothness of an individuals skin has an impact on their

Whatever looks good doesn’t necessarily mean it is good. Hypotheses have long bolstered the belief that what is beautiful is good. (Dion, Berscheid, & Walster, 1972).The significance of the human body is made by interconnecting meaning and practice described by societal musings. It is an extremely valuable gadget to pass on social principles, social practices, identity, and self-expression on both insightful and absent levels (Scheflen, 1972). Educational lines from the body grant observers to choose

The part of society they looked at was facial attractiveness, specifically symmetry. The researchers found that as young as age two, children preferred faces of more attractive adults and this inclines that perception could be more natural than cultural, contradicting the past two research journals previously

be using this source as an example of how physical attractiveness can affect one’s life. Fugère, Madeleine A. “Why Physical Attraction Matters, and When It Might Not.”

3.3 How does physical attractiveness affect interaction between people? Physical attractiveness plays an influential role in determining communication behavior. Evidence from our culture supports that initially we respond much more favorable to those we perceive more physically attractive than those we see as

). The National Eating Disorders Association states that eating disorders are conditions that arise from factors including physical, psychological, interpersonal, and social issues. Media images help define cultural definitions of beauty and attractiveness and are often acknowledged as one of the factors that contribute to the rise of eating disorders (NEDA). It is evident that the media influences teenage girls to develop eating disorders based on these reasons: the

The generation of today enjoys their lives largely revolving around technology. You can go to school online, buy all of your groceries from your home, and make video conference calls around the world. Naturally, in order to meet these desires, the world of online dating has flourished. Millions of people are signing up for a variety of websites that guarantee happiness for all different types of people. For those who can’t seem to find the time to go out and meet other singles in their community

able to talk his or her way out of problems if needed. When taken serious, the self-confidence boosts his or her ego so one would be the center of attention. For instance, Doctor Dale Archer in his article, “The Psychology of Beauty” explains how attractiveness may give one an advantage to persuade an officer out of a ticket, or even help with big and heavy tasks one doesn’t want to do on their own (Archer).

attractive, with an exception from Australian culture. As depicted in the above data (see Table 1 and Figure 1), the Australian culture finds Caucasian cultures more attractive. Research has been conducted on a similar topic of cultural differences and attractiveness. Rhodes investigated which faces- own race composites, mixed race composites (where the components are from two races) and other-race composites. To do this, college students were presented cards with faces on the cards and from the stack of cards