Beer in Belgium

ew Belgium Beer has decided to develop a television advertisement and the marketing department is assigned the task of coming up with the campaign slogan that will make a statement for what their company stands for and at the same time not offend people, keep their current customers and gain new customers. The animated character created was called a Tinkerer, who found a bike that was left for trash which he repaired (Ferrell & Hartline, 2013). The character was a design of Amalgamated who present

Marketing New Belgium Beer started in 1991 in Jeff Lebesch’s basement in Colorado. Since its humble beginnings, New Belgium continues to embrace sustainability, whimsy, and fun culture rooted from its Colorado-based history embracing their founders and employee’s beliefs. As the NBB distribution continues to grow and expand into other states plus other countries away from its Colorado headquarters the organization had learned to market their brand very well thru the internet. Facebook, Twitter

We would enter Belgium using FDI (Foreign Direct Investment) entry strategy. There are several reasons why we choose this entry strategy. FDI provides companies with new markets, cheaper production, easy access to an advanced technology, financing and skills. Foreign direct investment is defined as “a company from one country making a physical investment into building a factory in another country.” Reduction of Production Costs. Brewing beer in Belgium is cheaper, we believe that we would find

brand will be analyzed and compared with its’ perceived image and related to its’ main competitors. The Specialty Beer Market, although a Niche Market, has shown signs of growth throughout the last years. So far, Leffe Blonde has tried to capture this market, positioning itself as a strong, distinctive-tasting, traditional beer, which is a perfect accompaniment for a meal. Although the beer market seems to be on a growing trend, the sales for Leffe Blonde have been negative throughout last year. The

BA 580 June 28, 2011 New Belgium Brewing Case Study Analysis New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customers

Since water is the primary ingredient in the beer so a clean and healthy water supply is required in the production of the beer. Hoppy beer require more water and energy to brew than non-hoppy beers to achieve its desired aromas and bitterness characteristics. The hoppier a beer is, the more water is needed. New Belgium tries to raise awareness and promote water conservation, in order to protect the threatened Colorado Rive New Belgium is steadily looking for ways to completely eliminate the waste

Introduction The New Belgium Brewing Company is one of the top three craft beer breweries in the nation. It has experienced solid growth from its original entry as a niche marketer to a brand that is now distributed across the country. Much of New Belgium’s success is a result of a well-developed positioning strategy that promotes the company’s culture as much as its product. Not coincidentally, New Belgium’s target market chooses brands like Fat Tire because of both the company’s culture and

branding of that business. A company such as New Belgium Brewery, which obtains a strong slogan, uses their brand to gain new customers. In any grocery store, there is more than likely a New Belgium Brewery product on their shelves. New Belgium is an employee based company that allows their employees to be themselves. Also, the founders of New Belgium teaches their employees to work for them with passion and not just for a paycheck (Goodman, 2015). New Belgium Brewery has to create a strategy to keep the

[pic] NEW BELGIUM BREWING CO. [pic] TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CORPORATE INFORMATION 5 SWOT ANALYSIS 9 PORTER 5 FORCES MODEL 14 PRODUCT MARKET MATRIX 22 CONCLUSION

If you love good beer, as I do, I am sure that many of you have sampled Belgian and Belgian style beers. This style of beer is one of my favorites. There is a lot of unique history on Belgian beers, so for this article I would like to concentrate on Trappist ales only. While there are other beers from Belgium, Geuze, lambics and saisons, I will save those for another article. I know that many of us have gone into Bev-Mo, or our favorite liquor store, and seen many beers that say Trappist ale.