Beer

nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn 't it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producing

Ellen Torman Drug Prevention Paper: Beer Considered to be one of the biggest staples of high school and college parties and arguably the ultimate source of peer pressure for teens all around the United States, beer has almost always had a place in almost any celebratory setting for teenagers and adults alike. One of the most commonly used legal “drugs” in the world, while beer can be seemingly harmless if consumed in small amounts and in great moderation, it’s impacts on the human body and also society

Are microbreweries the new face to the beer industry? The real question is what is a microbrewery? Microbreweries are small business that produces a limited amount of specialty beers for local sales. Microbreweries are popping up all across the country, with new craft beers taking over taps. Michigan alone has over a hundred different breweries. The economic system is on a rise, because of the new style of beer coming to supermarkets and party stores. There are also new jobs being created by the

the World menu and Fine Beer Wednesday. This year, Chef Rick and I have worked hand in hand with Guillermo Martinez Cabalga ’17 and Jack Hollingsworth ’17—otherwise known as the Beer Chairs—to pair the Wednesday dining room menu with its beer counterparts in the tap room. So far, the marriage seems strong and appears to be in a permanent honeymoon phase. In the last five years, there's been a paradigm shift: beer has made it onto the menu as more than an afterthought. Beer, like wine, has a unique

competition among many breweries in small geographic areas. That was almost a century ago. The U.S. brewing industry today is characterized by the dominance of three brewers, which I will talk about in this paper. There are many factors today that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this

The Process of Making Beer Malting Preparation The dried grain kernels need to absorb moisture in the softening House so that the barley can germinate. This process takes 50 hours. Throughout this time the barley is aired and washed using pumps. Through the water separator, the barely "dives" - as the brewers like to say - into the softening vat. (Here place a picture Fig. No x) Round softening vats and water separation prepare the grain during the even and slow insertion of the barley. (Picture

Miller Beer Ads In television commercials and magazine ads, Miller uses sex, and woman as a way to grab your attention and to sell the product. We all have heard the saying “sex sells” but how far can alcohol companies take it. In their latest commercials, Miller uses two very attractive female twins that argue about to positive aspects for why they drink Miller. One argues she drinks it for the great taste and the other because it’s less filling. This leads to a fight between these two

Introduction A documentary film made in 2009, Beer wars features and describes the American beer industry distinguishing between the large and small breweries. The large breweries feature some main corporate companies like Coors Brewing Company, Anheuser-Busch, and Miller Brewing Company whereas the small breweries include craft beer producers like Moonshot 69, Stone Brewing Company, Dogfish Head Brewery, Yuengling, and others. The documentary shows how the beer market is controlled through advertising

The best beer myths - busted Who doesn’t love sipping on a freshly-poured brew? There’s no better way to kick back after a long day than cracking open a cold one and watching the sun go down. Beer has been enjoyed for centuries, from the ancient Egyptians to the middle ages to today. During that time many myths surrounding beer have surfaced. Little things we all believe in, but don’t quite know why. It’s time for the best beer facts. We’re about to debunk the myths. Myth 1: The best beer is served

craft beer market. From 2010 to 2015 the production volume of craft beer increased from 5% to 12.8% and over 2 thousand new microbreweries entered the market (Brewers Association). Production is expanding to keep up with consumer demand. More and more beer market shares is being taken over by craft breweries. Consumers continue to put an emphasis on taste and quality over price making craft beer an obvious choice for more consumers, making them seek alternatives to traditional corporate beers. The