Benecol

Benecol: Raisio’s Global Nutriceutical Cheryl Hull Florida Institute of Technology September 23, 2012 Financial Management Policy Professor Ana Machuca September 23, 2012 Benecol: Raisio’s Global Nutriceutical Raisio, a Finnish grain and chemical company, is the proud owner of a product that has been deemed one of the ten most important nutritional innovations in the world (“Benecol®,” 2010). This product is a unique compound composed of plant stanol esters and has been scientifically

Raisio Group and the Benecol Launch Case Analysis Park University Benecol was launched in 1955 by the company Raisio in Finland (“Benecol,” 2010). Benecol has become a successful additive to multiple product lines due to its unique ingredient of plant stanol ester. The ingredient has been proven to reduce cholesterol levels and can easily be added to any food (Grant, 2010). Raisio, up until 1997, produced much of the plant stanol it needed

Leslie Giscombe Financial Management Policy/BUS5840 Ana Machuca June 7, 2015 "BENECOL: RAISIO'S GLOBAL NUTRICEUTICAL" 1. What is required for global product roll-out, including who expends which capital, takes which risks, and reaps which rewards? Globalization is one of the crucial factors that have impacted the business. Without the proper utilization of the effects of the globalization, it is very difficult for a company to get the competitive advantage. There are many factors that need

Marketing Strategy Executive Summary * Understanding consumer behaviour allows us to engage more effectively with our target market and increase sales * It is vital we understand the needs of our target market and their motivation for purchasing Benecol or alternative products. * Giving Value to a product after we understand our consumers’ needs and motivation for purchase can increase positive interaction with our market. * When marketing a product, it is advised that the advertisement attaches

Benecol foods are another way to help prevent Heart Disease. The unique ingredients in benecol foods block the absorption of cholesterol into the body. “ In Finland over 1 million have eaten Benecol margarine since 1995. Benecol is the first and only range of foods to contain plant stanol ester.” (www.benecol.co.uk/howben-cont.html) All Benecol foods contain plant stanol ester, a unique ingredient derived

In 2000, the US Food and Drug Administration issued a health claim which states that consuming foods containing plant sterol and stanol esters along with other low cholesterol and saturated fat foods can reduce the risk of coronary heart disease (Jones, Vanstone, Raeini-Sarjaz, & St-Onge, 2003). Today, many functional foods in the form of margarines, spread, yogurt, and others, have been enriched with phytosterols and advocated as being able to reduce the risk of coronary heart disease. Phytosterols

Unilever is a multinational company that has almost 400 brands and currently doing business in almost 190 countries and was founded in 1930. Its headquarters are in UK and Netherlands. Unilever has brands on four main division which are Personal Care, Foods, Refreshment and Home Care. Product and services Personal care Foods Refreshment Home care Axe Becel Lipton Domestos Dove Knorr Bru Instant Surf exce; Sunsilk Amora Taaza Rin Rexona Cornetto Wheel Aviance Creme bonjour Unox Unilever is more

PEPPERDINE UNIVERSITY THE GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT LEN RUSHFIELD MBA 610.63 INTERNATIONAL FINANCE SPRING 2005 WEDNESDAY 6:00 PM – 10:00 PM WESTLAKE VILLAGE CENTER SYLLABUS 1 International Finance MBA 610.63 Westlake Village Center Wednesday 1/5-2/16/05 Len Rushfield (310) 474-5848 (603) 843-9683 (efax) leonard.rushfield@pepperdine.edu/ asiaptner@aol.com Course Objectives MBA 610.63 is intended to provide a foundation of understanding of international finance

statement indicating that foods with at least 3.4g stanol esters or 1.3g of sterol esters in daily servings can reduce the risk of contracting heart attack. The supplements that came into the market following the directive included Cholest-Off and Benecol and Take Control margarines from Raisio Group’s and Unilever respectively. Another clinical study released in 2014 affirmed that supplement made from plant sterol and stanols liquid

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