Bernd Schuster

Sergio is a Spanish man in his late 30s, and he had black hair. His dream was to go to El Clasico which was a soccer match against FC Barcelona and Real Madrid, but he didn’t have enough money because some thieves robbed his house during nightfall. Since he was very slow at running he could only play golf. He tried playing golf, and he did extremely well. He signed up for a golf league in Granada, Spain. The very first match he got a score of -2 and was ranked number 2. There were seven matches left

Tracy also explains that after digging through court documents and contacting Volkswagen’s claims hotline, he discovered that it should take no more than 10 days after Volkswagen marks an owner’s documents as complete for them to receive an offer from the company. However, he writes that some owners have gone over 10 days without an offer. Volkswagen should have placed more effort by making its claims process clearer and meeting the consumer’s expectations. We recommend that if issues such as these

The Starbucks Brandscape and Consumers ' (Anticorporate) Experiences of Glocalization CRAIG J. THOMPSON ZEYNEP ARSEL* Prior studies strongly suggest that the intersection of global brands and iocal cultures produces cultural heterogeneity. Little research has investigated the ways in which global brands structure these expressions of cultural heterogeneity and consumers ' corresponding experiences of glocalization. To redress this gap, we develop the construct of the hegemonic brandscape. We

STRATEGIC MANAGEMENT PROCESSS Strategic or institutional management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives[1]. It is the process of specifying the organization 's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects

E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in