Blue Nile

There are the five forces that can confronting the Blue Nile and the other online retailer jewelers that are the impact on the competition in the industry, impact on the profitability of the industry, perspective of the industry’s insiders, perspectives of the industry’s outsiders and the perspective of the company. Firstly, the forces that can confronting the Blue Nile is the impact on the competition in the industry because it have the all of the rivals that can use the advertising and the promotion

There are the five forces that can confronting the Blue Nile and the other online retailer jewelers that are the impact on the competition in the industry, impact on the profitability of the industry, perspective of the industry’s insiders, perspectives of the industry’s outsiders and the perspective of the company. Firstly, the forces that can confronting the Blue Nile is the impact on the competition in the industry because it have the all of the rivals that can use the advertising and the promotion

There are the five forces that can confronting the Blue Nile and the other online retailer jewelers that are the impact on the competition in the industry, impact on the profitability of the industry, perspective of the industry’s insiders, perspectives of the industry’s outsiders and the perspective of the company. Firstly, the forces that can confronting the Blue Nile is the impact on the competition in the industry because it have the all of the rivals that can use the advertising and the promotion

There are the five forces that can confronting the Blue Nile and the other online retailer jewelers that are the impact on the competition in the industry, impact on the profitability of the industry, perspective of the industry’s insiders, perspectives of the industry’s outsiders and the perspective of the company. Firstly, the forces that can confronting the Blue Nile is the impact on the competition in the industry because it have the all of the rivals that can use the advertising and the promotion

Blue Nile, Inc. “Stuck in the middle” of the diamond engagement ring market Vision and Mission “Blue Nile’s vision is to educate its customer base so that customers can make an informed, confident decision no matter what event they are celebrating. It wants to make the entire diamond-buying process easy and hassle-free. In addition, an important part of Blue Nile’s vision as CEO Diane Irvine said in a recent webinar with Kaihan Krippendorf, is for the company to be seen as the “smart”

1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer. The companies that are competing in this industry are Blue Nile, Zales, Tiffany 's, Online Jewelry Stores (Diamonds.com, etc…), and Local Jewelers. The Rivalry among the competing sellers is strong because there are many competitors and they are basically offering the same product. Also, the

BLUE NILE RESEARCH & APPLICATION 5-20 Total points = 58/60 1. What is Blue Nile’s strategy in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence from the 10-K supports your conclusion? After reading through the 10-K statement for Blue Nile, it is apparent that they believe in a mix of customer intimacy, operational excellence and product leadership customer value proposition

Why Blue Nile diamonds is so successful is that is understands its customers. Blue Nile recognizes the diverse needs of its customers and strives to address these different jewelry needs by offering a wide variety of choices. Having a user friendly

Blue Nile Inc. Strategy 2011 Blue Nile Inc. Strategy 2011 Introduction In 2009, the U.S. jewelry and watch market was 42% of the worldwide market, which was estimated to be as much as $140 billion. Industry revenues had grown 5.5% annually for the 20 years prior to the recession in 2008. Despite the recession and intense competition in this highly fragmented market, Blue Nile Inc. (NILE) capitalized on the industry growth rates and grew to become the world’s largest online

Blue Nile Case Study Cristeen McPherson Student Number 326914 BUSA 506 Dr Terry Power November 11, 2012 1) The competitive forces confronting Blue Nile and other online retail jewellers are medium or weak in strength, with the exception of the strong rivalry between sellers. The potential for new entrants to the jewellery market is relatively low due to the high costs of inventory, the lack of differentiation of product and the brand recognition held by the industry leaders. Good substitute