Boardsport

“The only constant is change” Volcom Case Study Introduction The Volcom brand is inspired by the energy of youth, following their motto “youth against the establishment.” The athlete-driven brand is creative and forward thinking in designing and marketing their products. Volcom was first designed for board sports, being greatly influenced by surfing, skateboarding and snowboarding. The young men’s and women’s lifestylesports brand distributes accessories and other related products under the Volcom

Wakeboarding      Wakeboarding is a fun and challenging sport. A couple of years ago I was boating with some friends when one of them pulled out something I had never seen before, a wakeboard. In the past I had tried water-skiing and kneeboarding, but until then I had never heard of wakeboarding, I haven't picked up a water- ski or kneeboard since that day.      A wakeboard is shaped a lot like a snowboard. It is 150 cm long and about 60 cm wide. Riding a wakeboard has been compared to surfing

Longboarding is an offshoot of street skating, but, like all board sports, its roots lie in surfing. Developed as a single sport on the west coast in the 1950s, by the 1990s, Longboards and Skateboards branched off into their respective disciplines. With the right setup, a longboard can give the feeling of surfing on hard smooth surfaces. There are a variety of riding styles: downhill, cruising and carving, slalom, dancing, freeriding, vert and sliding.[citation needed] A longboard generally can

Ten Toes theWEEKENDER iSUP Pros *Stable *Durable Against Paws and More *Excellent Tracking Ability *One Purchase Includes Everything You Need Cons *Not as Durable as a Hard Board *Difficult to Pump for Some In the world of inflatable stand up paddle boards, there are a lot of names trying to get their inflatable on the water. One great option according to many is the Ten Toes. It is an inflatable that can handle a variety of situations and one that allows the paddle boarder to enjoy a variety

COMPANY PROFILE Billabong International Ltd. REFERENCE CODE: 41BBAC6B-451C-40A8-BD4C-8862EB1A77EA PUBLICATION DATE: 6 Apr 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Billabong International Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..................................................

Volcom Strategic Audit Professor Steven L. Roop Student Dennis P. Sable National University September 2012 Volcom is a manufacturer of Boardsport related clothing and accessories. Based in Velcro Valley – south of Los Angeles – the company’s core values speak volumes about their marketing and sales goals and objectives. The Volcom philosophy, stated as, “youth against establishment”, implies that their aim is, at the very least, different from normal capitalist “Free Trade” established

Florida, US.[12] Then in June 2008, the founders of the Sector 9 skateboard company accepted an offer from Billabong that also included the purchase of the Gullwing skateboard truck brand.[13] Finally in August, Billabong confirmed the acquisition of boardsport accessories brand DaKine, which specialises in backpacks, bags, gloves and accessories, in a press release that projected that "DaKine is expected to contribute approximately 4% of Billabong International Limited’s Group sales in the 2008-09 financial

Quicksilver Background Information Quiksilver, Inc was founded by two Australians Alan Green and John Law in 1969, the company is ranked globally as one of the leading manufacturers of surf wear and boardsport related equipment. Quiksilver designs, produces and distributes clothing accessories and products related to young-minded people, and develops brands that represent casual lifestyle inspired by the boardriding heritage. Quiksilver current CEO is Andy Mooney, the company has 834 retail stores

BILABONG Australia - financial statement analysis assignment ACCT 5910-Business Analysis and Valuation Contents Executive summary……............................................................................................................3 Executive summary The purpose of report is to provide a comprehensive analysis of Billabong International Limited. This report is primarily based on a trend analysis of Billabong’s

Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment