Braniff International Airways

JetBlue Airways: Regaining Altitude after the Valentine’s Day Massacre of 2007 A Submission to the Arthur W. Page Society Case Study Competition 2 Abstract Valentine’s Day 2007 changed the course of history for JetBlue Airways. The upstart low-fare airline – which had enjoyed unprecedented acclaim from customers and industry observers – suddenly found itself in the midst of its first major operational catastrophe. A winter storm that enveloped the New York metropolitan region and JetBlue’s

Implementing and Executing Strategy Z EXHIBIT 1 Total Number of Domestic and International Passengers Traveling on Selected U.S. Airlines, 2000–2009 (in thousands) Total Number of Enplaned Passengers (including both passengers paying for tickets and passengers traveling on frequent flyer awards) Carrier 2000 2002 2004 2006 2007 2008 2009 American Airlines Domestic International 68,319 17,951 77,489 16,580 72,648 18,858 76,813 21,313 76,581 21

Strategic Analysis of Jet Blue Airlines Executive Summary JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in this airline

airport, when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted, from the near downtown airport, instead of driving 15 miles for the new airport, pay for expensive parking and having to arrive one hour earlier. However the other airlines did not like it, like American Airlines and Braniff International. They would have to pay higher fees for use of the new airport and Southwest

9-803-133 REV: MARCH 11, 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals, Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service, Mulls Expansion In Risky Bid for Traffic — Front Page Headline, The Wall Street Journal, October 11, 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline, The Wall Street Journal

This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company 's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the

Starting Off In the Right Direction Jet Blue was birthed in 1999 by David Neeleman and went public in 2000 as an independently owned and operated Airline. Headquarters is located in Long Island, New York with its main base at John F. Kennedy International Airport with most of the flights occurring in the United States and the Caribbean (Docslide, 2015). From its very essences, JetBlue showed high signs of profitability, initially the company set out to sell over five and a half million shares

International Journal of Business and Social Science Vol. 2 No. 13 [Special Issue - July 2011] Defensive and Offensive Strategies for Market Success Dr. Peter Yannopoulos Associate Professor Brock University, St. Catharines Ontario, Canada, L2S 3A1 E-mail: pyannopoulos@brocku.ca Tel: (905) 688-5550 ext. 3909 Abstract In industries in which there is strategic interaction among competing firms, companies are continuously involved in defensive and offensive strategies. In this paper we discuss

2760T_c05_176-261.qxd 11/4/08 9:32 PM Page 176 C H A P T E R 5 BALANCE SH EET AN D STATEMENT OF CASH FLOWS LEARNING OBJECTIVES After studying this chapter, you should be able to: •1 •2 •3 •4 •5 •6 •7 •8 •9 Explain the uses and limitations of a balance sheet. Identify the major classifications of the balance sheet. Prepare a classified balance sheet using the report and account formats. Determine which balance sheet information requires supplemental disclosure. Describe the