Braniff

(5 marks) b) If you were the Braniff Airways CEO, would you have gone along? Why or why not? (5 marks) c) If a patent is a monopoly, why does the government give out patents? (4 marks) d) You are in the business of selling up-market anti-wrinkle creams. There is a recession on so you

to adapt to these changes. The overall environment of the Airlines Industry in the USA as found in this case, could be described as that of bitter rivalry. The hostility between competitors were so harsh that two rivals -Texas International and Braniff joined hands to destroy Southwest Airlines even before it could begin its operation. Failed to stop its operation, the rivals began to put up obstacles at every step Southwest took. No

expand their service area. The first flights of this airline company only flew within the state of Texas. Their reason for having a limited flying area was to avoid federal regulations. Competitors such as Continental Airlines, Trans-Texas and Braniff, were not in agreement with the geographical area in which Southwest was choosing to flying. These three airlines began legal action against Air Southwest Co. claiming that their actions were no legal. After a few years of court litigation, the

Commission for the right to fly commercial airplanes in the state of Texas. In February 20th of 1968, the Texas Aeronautics Commission voted unanimously, granting Air Southwest a certificate of public convenience and necessity. The following day, Braniff, Trans Texas (later known as Texas International), and Continental Airlines obtained a restraining order from Travis County District, prohibiting the certificate to be delivered to Air Southwest Company . Air Southwest Company tried to file appeal

Southwest began customer service, with three Boeing 737 aircraft that serviced three Texas cities: Dallas, Houston, and San Antonio and 25 employees. However, King and Kelleher’s start-up did not come easy being that a few Texas based airlines such as Braniff, Trans-Texas, and Continental Airlines initiated a legal battle to keep Southwest on the ground. Thus, in late 1970, the decision to allow Southwest Airlines to fly in Texas became final when Kelleher argued his company’s case and eventually prevailed

Brigadier General Robin Olds Jr. was an officer in the Army Air Corps and later an Air Force pilot from 1943 to 1973. From an early age, Olds was surrounded by great fighter pilots who mentored his leadership abilities. He character was also influenced by his father; Robin Olds Sr. Olds’ character was tested time after time as a cadet at West Point and as an Air Force Officer at the squad and wing levels. Robin Olds was a leader of character because of early influences and training, experience as

INTRODUCTION In a consumer world that is ruled by brand names, it has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes, counters and ticket covers were sufficient in the olden days, today branding is a science of its own. Half a dozen branding agencies, most of them based in London and the USA, are fighting not just on behalf of toothpaste or cars but, with dogged determination, in the aviation industry over budgets

Southwest Airlines is a unique airline that has a history dating back over 45 years. To say that Southwest Airlines is unique, one must only look at how the airline came to life. In 1967 Herb Kelleher was hired by Rollin King to close down a defunct charter flying company in Texas. After the work was complete the two men supposedly met for drinks at a bar in San Antonio. At the bar, King drew a triangle on a cocktail napkin with Dallas, San Antonio and Houston at the three points and said “I

Company Background Southwest Airlines was established in 1967 by Herb Kelleher in Dallas, Texas. The Airline was developed as a low-cost airline through their exclusive use of Boeing 747, always attempting to fill their planes to capacity, using a direct route system (as opposed to a hub and spoke system), and choosing not to serve meals during the flights. (Raynor, 2011) Originally it would only serve customers who wanted to travel across Texas; to Houston, San Antonio, and Dallas- with Dallas

Southwest Airlines has faced many tribulations in its short history. From beating out the competition of well established airlines to creating one of the most successful airlines in U.S. aviation history, Southwest has always had a roadblock. Its first major roadblock was airline regulation. Southwest particularly wanted to deregulate the airline industry so that it could expand, and participate in interstate commerce. Regulation of the airline industry, in its plainest sense, was against the most