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  • Barbie vs. Bratz Essay

    794 Words  | 4 Pages

    BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. ( Barbie was then and still is a popular doll for young girls. In the beginning she was popular because

  • Barbie Dolls and Bratz - Which Is More Progressive?

    3054 Words  | 13 Pages

    Alexandra Wilson Dr. Andrea Austin EN460f – Seminar Paper Wednesday, November 14, 2012 Barbie and the Notion of Progression Since the emergence of the Barbie doll in 1959, Barbie has been a populous choice among young children, and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial and debated upon for years and most likely will be for many years to come. The idea of the Barbie doll is a toy for which young girls

  • From Little Girl to Sex Goddess: the Negative Influence of Bratz Dolls

    1346 Words  | 6 Pages

    grow up wanting to be like the superheroes and G.I. Joe figures they play with; girls look to their Barbies and dolls to see how society mandates teens and young adults to be. Bratz dolls are also among those Barbie-type toys that girls are looking up to these days. Bratz dolls are similar to Barbie in form; however, Bratz are more fashionable and “hip” than the traditional blonde-haired, blue-eyed Barbie. In fact, the more fashionable and “hip” the dolls become, the more negative the image becomes

  • Barbie Case Study

    739 Words  | 3 Pages

    while to react and that can cost millions. In this case, a sluggish reaction by Mattel executives cost them in excess of 20 million, over a short period of time. Girls who wanted attitude and ethnicity, not pert and pale, bought $20 million worth of Bratz dolls in the first six months they were out, and the doll line went on to win the People's Choice Toy of the Year award from

  • Mattel Barbie State of Depression

    4360 Words  | 18 Pages

    released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001, when MGM’s Bratz dolls were introduced, the realistic look of these dolls attracted girls and they started abandoning Barbie dolls. Now Barbie faces stiff competition not only from Bratz but from Mattel’s own American Girl. Between 2001 and 2004, Barbie sales fell by 27.5% due to stiff competition from Bratz. MGM

  • Essay about Every Little Girl’s Idol

    1589 Words  | 7 Pages

    For sure, little girls more often than not are prone to fantasize about their future and how they will turn out to be when they’re grown up. The future for each little girl is a world full of challenges, surprises and expectations, not to mention fear and excitement. In other words, the future is not yet seen in a girl’s mind but, she wants to get a glimpse of it, that is why, playing with dolls and girly items are a little girl’s attempts to fantasize or at least get an idea of what she will look

  • Mattel 's Iconic And Best Selling Brand

    924 Words  | 4 Pages

    Mattel’s iconic and best-selling brand is The Barbie. Introduced in 1959 as “The Teenage Fashion Model,” Barbie allowed girls to experience fashion and to explore various dreams, fantasies and aspirations without ever leaving home. Because of the introduction of the television in the 1950 's, companies discovered a new consumer audience among children and teenagers. The post-war era saw a strong economy advancing the middle class suburban families. Now, buying toys became a year round business versus

  • Essay about Marketing Case Study for Barbie

    1341 Words  | 6 Pages

    Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition, Barbie has two major competitors -- dolls from Spin Master Ltd, “perhaps the hottest toy maker in North America” and dolls from Bratz (Zimmerman 1). The new models of these dolls both made it to the market before her last model did. Regarding the economic factor, the average income has gone down

  • Matel Case Stusy Essay

    1443 Words  | 6 Pages

    BUSINESS ETHICS ASSIGNMENT 1 STUDENT NAME: THUY LINH NGUYEN NOI3002 I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO, WHAT ARE THESE RESPONSIBILITIES? Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously

  • Reflection Paper

    742 Words  | 3 Pages

    When taking this course at first I was very hesitant on continuing with it because it went against everything I knew growing up in my home. I’m very glad I continued the course because it has offered me so much in opening my eyes on how life is for people who are women, different race, their sexual orientation, gender, and disabled. I never really realized how much I was limited too growing up as a girl, I was expected to be dolce, pretty and quiet. While boys were expected to do about whatever