Bratz

Carter Bryant, violated copyright infringement and breach of contract. Mattel is widely known for their popular Barbie dolls and MGA Entertainment have their Bratz dolls, which were the popular modernized Barbie in the 2000’s. In 2008, a federal jury ruled in favor of Mattel because they believed Mr. Bryant developed the concept of the Bratz doll while working at Mattel, then leaving and pitching his idea to MGA (“Barbie”). Mattel was awarded $100 million, however, the verdict was appealed resulting

match that can not be achieved. Barbie and other dolls alike negatively affect young girls causing body image issues and low self-esteem. Since 1965, Barbie, and more recently, the Bratz line of dolls, have been the poster children for beauty, despite their grotesquely disproportionate appearance. Barbie and Bratz dolls were meant to represents average girls in their teen years tall, flowing hair and incredibly thin, a body image that is not possible for every girl, though Mattel’s slogan “Barbie

Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition, Barbie has two major competitors -- dolls from Spin Master Ltd, “perhaps the hottest toy maker in North America” and dolls from Bratz (Zimmerman 1). The new models of these dolls both made it to the market before her last model did. Regarding the economic factor, the average income has gone down

Body image today is so drastically exaggerated in importance that people, often adolescents, go to the extremes of trying to be perfect. The media is what I believe makes body image such an important issue these days. It makes people want to change everything about themselves, their look, their choices, and their personality. The media are the ones also bringing this on to adolescents because of all the places they advertise. The adults are also people that I would blame for the cases of young children

How a childhood object has changed over time and how it is related to broader contexts. In this essay I am going to be discussing and assessing how the ‘Barbie Doll’ which is a toy for children, mainly for girls has changed over the years since the 1900’s to the present generation and how this relates to other larger contexts like class, gender, race, disability and faith. Below I have inserted 2 pictures of the Barbie doll, One from 1959 and one from 2010, which is fairly recent. 1950’s: The

BUSINESS ETHICS ASSIGNMENT 1 STUDENT NAME: THUY LINH NGUYEN NOI3002 I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO, WHAT ARE THESE RESPONSIBILITIES? Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously

already familiar with Disney Princesses (Orr, 2009). Making Barbie a “Princess” increased sales of the Barbie line by two percent in 2006 (Orr, 2009). In 2001, the overtly sexual Bratz Dolls, created by MGA Entertainment, posed a big threat to Barbie and Mattel (Orr, 2009). To distinguish Barbie from Bratz

When taking this course at first I was very hesitant on continuing with it because it went against everything I knew growing up in my home. I’m very glad I continued the course because it has offered me so much in opening my eyes on how life is for people who are women, different race, their sexual orientation, gender, and disabled. I never really realized how much I was limited too growing up as a girl, I was expected to be dolce, pretty and quiet. While boys were expected to do about whatever

Manuel Amado Professor Rachel Kullick SOA 375 Media and Education March 21, 2016 Women= Objects in Ads What does a naked woman have to do in a men’s cologne advertisement? Well the adver-tisement companies think that sex sells. When women is objectified, they are being degraded of their character as a human. These days young women especially, they are being objectified to sell goods and services using their looks and not their knowledge. In the article “Objectification of Women in Entertainment

Until sales dropped 30%, this giant manufacturer introduced “My Scene”, Barbie dolls debuting together with perfume, cosmetics to aim at older girls segment. However, “My Scene” was found to be an imitation of the Bratz dolls and soon flopped (Hope 2011). This refers to the process of selective retention. According to Kotler & Keller (2009, 204), consumers may keep in mind positive features about a certain product they like and tend to ignore the good things of