BreadTalk

BreadTalk Group Limited PESTEL, SWOT and the Porter’s Five Forces Analysis 1.0 Introduction The objective of this paper is to analyze some of the information concerning one of the Singapore companies, including the brief history, PESTEL and SWOT analysis, the Porter’s Five Forces analysis, together with the recommendations that can assist the company to overcome the challenges it might be facing. The BreadTalk Group Limited is a company listed as Singaporean bakery which was founded in 2000. The

by George Quek and his wife, Katherine Lee, BreadTalk Group Limited (“BreadTalk” or the “Group”) started off as a promising company specialised in the bakery business that was best known for its signature floss buns. Three years later, it had rapidly expanded into a major food retailer and was listed on the Singapore Stock Exchange in 2003. With the goal of becoming a global, trend-setting and lifestyle brand that focuses on food and beverage, BreadTalk started venturing and introducing new food culture

Experienced management The BreadTalk Group is headed by the Chairman, Mr George Quek, who has more than 20 years of experience in the F&B industry. His management team have about nine years of experience in the industry each. Their reign and strategic business plans have helped hoist the BreadTalk brand name to the soaring heights and success it is enjoying now. Internal Weaknesses 1. Higher rents and failure to renew existing leases All current BreadTalk outlets are leased from third

Background Information What is Sakae Holding? Basically, they are under Food & Beverage (F&B) sector, which sells Japanese food, mainly Sushi, and more commonly known is their Sakae Sushi. They had set up companies and businesses in Singapore, China, India, Indonesia, Japan, Malaysia, Philippines, Thailand, United States of America and Vietnam. Within the Sakae Holding, it has brand names such as, Sakae Sushi, Sakae Teppanyaki, Sakae Delivery, Sakae Junior Club, Hei Sushi, Hei Delivery, Senjyu, Crepes

Executive Summary BreadTalk Group Ltd is a Singapore-based Food and Beverage operator that was founded in 2000 and was listed on the Singapore Exchange (SGX) in year 2003. The entire business revenue is segmented into four categories namely, Bakery, Restaurants, Food Atriums and Franchise. The objective of this report is to assess BreadTalk's current position and future prospects through a series of valuation models. The key competitors of BreadTalk are namely Auric Pacific Group and Food Junction

Executive Summary BreadTalk Group Ltd is a Singapore-based Food and Beverage operator that was founded in 2000 and was listed on the Singapore Exchange (SGX) in year 2003. The entire business revenue is segmented into four categories namely, Bakery, Restaurants, Food Atriums and Franchise. The objective of this report is to assess BreadTalk's current position and future prospects through a series of valuation models. The key competitors of BreadTalk are namely Auric Pacific Group and Food Junction

Founded in 2000, BreadTalk Pte Ltd was first conceptualised when its founders saw an opportunity for starting a bakery selling baked breads and buns that were fresh, visually creative and attractive. Since its inception, BreadTalk has expanded its business to more than 600 outlets across 16 countries in Asia and Middle East and has plans to continue its growth trajectory. Besides being known as an internationally successful local brand, BreadTalk has also won numerous awards over the years and is

behavior of “BreadTalk”? Corporate Social Responsibility refers to a company’s sense of responsibility towards the community and environment in which it operates. Companies express this citizenship through their waste and pollution reduction processes, by contributing educational and social programs, and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create, develop and sustain positive company reputation and brand images. BreadTalk who owns businesses

have a responsibility to the society that sustains them (Wood, et al. 2013). Organisational Behaviour (OB) is the study of how the different individuals in an organisation interact with each other, within a group and as an organisation itself. Breadtalk displayed CSR when it donated all proceeds from its sale of Peace Panda buns to the Chinese Embassy and Red Cross Society’s ‘China Earthquake Appeal Fund’ for the earthquake victims of Sichuan. According to Graafland and Mazereeuw-Van der Duijn Schouten

Embassy and Red Cross Society's 'China Earthquake Appeal Fund. Even though BreadTalk doesn’t benefit from the sales for the Peace Panda but the CSR program has showed sympathy and kindness which may attracted customer to purchase so as to help the people who suffered from the earthquake. This may increase their corporate image as an organization that cares. Important of Culture Difference to Business Manager at Breadtalk It is important to understand the cultures difference because it will determine