Brewing

Iowa 's Own Backpocket Brewing I grew up in a working class family and that meant working class beer. Pabst Blue Ribbon, Old Style, and Milwaukee 's Best were the beers of choice at every BBQ or Superbowl party. When I became old enough to drink beer, I learned that the old standards became standard because they were cheap, not because they were interesting. In the Midwest we love our meat and potatoes, and our boring beer. These are both hold overs from another time, when goods could not move

• The brewing business is extremely competitive. As lager has advanced into fully grown category, the industry has encountered an escalation in mergers and acquisitions, product differentiation and global strategy. Overall 650 beers compete across the nations in this category, the top 10 defraying over $22M annually (Taylor 2004). The market is dominated by the giant 10 brands that form up 77% of the market. The top 20 occupy 87% which leaves Tiger and its 0.1% SOV to battle against the remaining

The potential market opportunities for Lagunitas Brewing Company (LBC) are: 1. Growth of craft-brewed beer market The craft-brewing segment of the beer industry has experience fluctuations in demand from a high of 58% growth in 1995 to a decline of 5% annually from 1997 to 2003 (Gilinksy et al., 2014, p. C-92). However, it is now experiencing rapid growth. At the commencement of 2012, 6.5% of U.S. beer sales were generated by craft brewers and that number increased by 15% by the conclusion of the

The New Belgium Brewing Company (NBB) started out as a small beer brewing concept in 1991, brewing beers out of their basement. Once they determined they had a product that could be marketable, they opened their first brewery in Ft. Collins Colorado and have been growing ever since, becoming the third-largest craft brewer in the country (New Belgium Brewing Company, 2014). But just as any business there is always competition and consumer opinion which allows a business to continue to develop and

With the hiring of Marketing Director Greg Owsley in 1996, New Belgium Brewing developed engaging marketing campaigns that involved the company’s customers. NBB invited their customers to follow along with other customers while they pitched their adventures through the “What’s Your Folly?” campaign. For NBB Management, the campaign was well received except for the word folly in the tagline. If you look up the definition of the word folly, you can understand why they were slightly concerned with

REACTIONS INVOLVED IN BEER BREWING Beer brewing has been known since very early human civilization. Continued even to this date, the widely used process has remained greatly unchanged. Beer typically has about 450 chemical compouds in it. The flavours and aromas of different types of beer result from changes in these compounds. The main ingredients for beer brewing are malted barley, hops, yeast and water. The process of brewing begins with malted barley, which is the major ingredient. This, when

Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and specializes in manufacturing and distributing beers with distinct southern flavors. The brewing company, established in 2003, has found success within its home state and also within restaurants and retailers situated in eighteen more states including the surrounding southern states and states as far north as New York and Illinois according to its website, Lazymagnolia.com. The following SWOT analysis

McAuslan Brewing Co. Identification of Major Problems/Issues 1) PROBLEM: There is no separate and formal human resource department. Each department within the company is independently responsible for hiring and training newcomers. This is a major problem because it is very probable that unqualified new employees with no experience and the skill necessary to do the job are being hired. Also, the company needs a separate department which specializes in finding and training employees. SOLUTION:

Coors Case Study This is an analysis of Adolph Coors in the Brewing Industry. Adolph Coors opened operations in 1873 in Golden, Colorado. After surviving through the prohibition, Coors expanded and maintained a set geographic area, including 11 states in the western United States, to operate in until 1975. During this time the company experienced an impressive steady increase in sells year to year, increasing from 90,000 barrels up to 12.3 million barrels in 1974. Volume decreased for the first

Dogfish Head Brewing Company started in 1995 as a Delaware state’s first brewpub known by the locals as Dogfish Head Brewings & Eats. It was the smallest commercial brewery in America at the time with the ability to brew only 12-gallon batches at any given time. Their brewing journey began with three kegs and propane burners, which resulted in their first batch of Shelter Pale Ale. The secret to their creation of a numerous distinct recipes was that they operated on a small brewing system. As time