British Satellite Broadcasting

Entrepreneur Research Paper Adriel McBride DeVry University December 17, 2012 TABLE OF CONTENTS Introduction 3 Abstract 3 History behind BSB

Executive Summary British television viewing levels had stagnated in the 1980s due to already high levels of television viewership (3.5 hours per day) and the rapid penetration of the VCR. This caused broadcast companies like BBC and ITV to look for new ways to spurn growth. The British government tried to allocate three of the five high powered digital satellite broadcast (DBS) channels first to the BBC and then to a joint venture between BBC and ITV. Both attempts failed due to high startup

British Satellite Broadcasting VS Sky Television Both the companies at the start go critically for the sake of having a good competition with each other. BSB was the consortium established in 1986. It was given the exclusive license to be the first UK’s DBS channel operator. As the 1986 was the starting point so that proved critical enough to BSB and therefore it suffered losses. By getting a 15-years authority by IBA to commence its services on three DBS channels, all BSB considered was a mega

1. BSB should have been able to identify potential competitors, particularly News Corporation. News Corporation was successful in US (in the US TV satellite industry), had experience transmitting television programs to Western Europe with a low-powered satellite and they already had presence in the UK with newspapers, which could allowed Sky to realize economies of scope. These economies of scope are even more significant if we take into account that News Corporation owns 20th Century Fox Studios

BSkyB (British Sky Broadcasting) Brand Plan By Darrell Burgess (09189461) Contents Executive Summary 3 Market Audit 3 Macro-Environment 3 Micro-Environment 3 Competitors 4 Market Structure and Segmentation 4 Brand Attributes 5 Brand Objectives and Strategy 5 Brand Action Plan 6 Measurement and Control 6 References 8 Appendix A 9 Sky

industry, never before had you been able to access current news stories from your television set 24 hours a day. However the British population seemed uninterested in the early 1990's and it wasn't until the mid to late 1990's that BSKYB started to make a profit. But in 1998 approximately 6.2million homes had access to Sky News either through satellite or cable. Up until the launch of BSKYB the television industry had been mainly dominated by the BBC. Rupert Murdoch changed

Introduction British Broadcasting Corporation [BBC] has played its role as a Public Service Broadcasting [PSB] in England since 1926. It was set up on Baron Reith’s hands as an educative media building public’s character by establishing and socializing cultural value to the society via its programs. Hitherto, BBC’s work focuses on the cultural connection among the society and plays a role as its guardian rather than pays attention to the diversity among them (Curran & Seaton, 2003). However, some

access its full control. Analysis of the Client & Target Companies Sky PLC is a British Pan-European company which is engaged in the business of satellite broadcasting, on-demand internet streaming media, broadband and telephone Services Company. It is headquartered in London and operates globally in countries such as UK, Ireland, Germany, Asia, etc. In Europe, the company is considered as one of the premier media broadcasting companies. The company claims to offer best and broadest range of content.

The ‘media’ as a whole plays a major part in one’s life. Media messages can be presented in many ways from reading newspapers to watching news on television from the comfort of your own home. However, the most important factors are how the news is retrieved and portrayed by an individual or a group of individuals as each individual has the right to accept what they believe not what they are manipulated to believe or to accept. There are various issues that can be looked at to conclude whether or

dominated the living room in British households. BT is the major threat to this position as it invests major money into sports programming and marketing. Currently BT's major investments have been into football and boxing, two of the biggest sports in Britain. Regarding football BT have recently attained the rights to both the Champions and Europa League's. Whilst this is the case Sky must focus on its advertisement and marketing of the Premier League. Conveying to the British public that it is the best