Bronfman family

Definition of Project: After taking over the reins from his father, Edgar Bronfman Sr. in 1994, Edgar Jr. launched a campaign in 1995 after meeting with 200 of his senior management team to announce that Seagram would be the “best managed beverage company”. Therefore, he explained the challenges that the profit gain by the development of their premier products, the diversification and acquisitions into new markets during the 1960’s into the late 1980’s would need a new fresh strategy for Seagram’s

stalled. At the same time its CEO, Edgar Bronfman Jr. (Bronfman) sold their 25% stake in the chemical giant DuPont. This was the payment from when Seagram’s in 1982 sold the oil company Conoco to DuPont. This stake in DuPont, by 1995, represented about 70% of Seagram's total earnings. The income from the sale fueled a further diversification of the company, but also a strengthening of its core business with purchases that gave access to new markets. Bronfman had anticipated the need

recession, decline in sales, criticism of spirits marketing, and an eroding core market as the business plateaued. The President and CEO of Seagram Company, Edgar Bronfman Jr., recognized the crisis at hand and embarked upon a new vision to reposition and redefine the company’s competitive advantage based on changing its core values. Bronfman took crucial actions to differentiate company’s products and activities by taking ownership in other various industries such as an oil company, Martell USA (cognac)

they could achieve definitive success without transformation was impossible (Jick, & Peiperl, 1993). The old culture was no longer effective. Bronfman was determined to prove that values would be around for a lengthy time. The new direction for the culture change was heralded with values like teamwork, innovation and exceeding customer expectation by

undergoing strategic, anticipatory changes in the company’s value system to competitively reposition the company to take advantage of future growth opportunities, diversify the company globally, effectively manage business processes, and increase profits. Bronfman has successfully guided the development and introduction of this new value system. However, Seagram’s is lacking the instrumental leadership necessary for this reorientation to be successful. Specifically, the

Definition of Project: After taking over the reins from his father Edgar Bronfman Sr. in 1994, Edgar Jr. launched a campaign in 1995 after meeting with 200 of his senior management team to announce that Seagram would be the “best managed beverage company”. Therefore, he explained the challenges that profits gain by the development of their premier products, the diversification and acquisitions into new markets during the 1960’s into the late 1980’s would need a new fresh strategy for Seagram’s

Ask Alice, by an anonymous girl whose life enters a place where, as most teenagers, she has no idea who to turn to, or where to go. "Oh dear god, help me adjust, help me be accepted, help me belong, don't let me be an outcast and a drag on my family," (Anonymous, 13). With these words, we are accepted into the girl's life, and into her heart and mind. I chose this quote because it is one quote that I think relates to the theme. She writes in her diary about her life, and her diary is like

Language Separation in Immigrant Families In America, each family usually has a standard language spoken in the household. Communication is easy and mothers can talk with their children and they can connect with them. Some people who have this benefit are unaware that some families do not have this advantage in their homes. Lee Thomas and Linh Cao understand that some families have language change through each generation. Cao herself lived in house where her relatives used several different

occasion when the family gets together. And this past year (2009) was not different from the others; I was very excited waiting for Christmas. Especially, because I was going to spend this holiday in Mexico with my grandma, aunts, uncles and cousins, but all that emotion did not take me to a Christmas full of joy as the past years. Christmas was very important to me because it was Camila’s (my daughter) first time in Mexico, but after this holiday, the way I appreciated and treated my family changed. After

unending amount of food. Others might think of the time spent with family and friends. The whole basis of the holiday is family togetherness, fellowship, and thankfulness for blessings received during the previous year. Every family has their own unique way of spending time together with loved ones only seen during the holidays. In the Stock home, there is only one thing we enjoy doing. Sure, like every other family we have our grand and elaborate dinner, which is composed of all