BYD Auto

International Expansion Opportunities for BYD Auto | Country-Based Project | THE UNIVERSITY OF AUCKLAND BUSINESS SCHOOL Master of International Business Course: Global Business Operations Course Code: Intbus 721 By Liwen Ji (1401148), August, 2010 Contents 1. Executive Summary 1 2. Introduction 1 3. Internal Analysis: Strategy and Structure 1 3.1 Company Background 1 3.2. Value Chain Analysis 2 3.3. Porter’s Generic Strategy 3 3.4. Product Lifecycle & BCG Matrix 4 4. External Analysis

International Expansion Opportunities for BYD Auto | Country-Based Project | THE UNIVERSITY OF AUCKLAND BUSINESS SCHOOL Master of International Business Course: Global Business Operations Course Code: Intbus 721 By Liwen Ji (1401148), August, 2010 Contents 1. Executive Summary 1 2. Introduction 1 3. Internal Analysis: Strategy and Structure 1 3.1 Company Background 1 3.2. Value Chain Analysis 2 3.3. Porter’s Generic Strategy 3 3.4. Product Lifecycle & BCG Matrix 4

competitors which are BYD Auto, Chery and Roewe. Other than that, they also have secondary competitor who are creating a substitutional product for electric car known as Hanergy (Solar Powered) and finally Tesla’s possible new competitor will be Le Eco. BYD Auto Product strategy of this company is to be eco – friendly. With the expanding demand of ecological insurance,

passengers); competitors (other EV automakers, like Nissan). Among the key stakeholders, government departments could be the key role of decision making. They have the willingness of adopting EV taxi / bus under current urgent circumstances, but BYD is only one of the candidate automakers. Also, to what extent they support EV taxi /bus may decide the start and success of the project, such as the quantity of new dedicated taxi licenses or enforcement of taxi replacement; bus line adjustments and

A Fast Woman in a Man’s World The go-fast girl from south central Asia, Alisha Abdullah, is officially the first and only female professional motorcycle racer in India. It is extraordinarily difficult for women to achieve success in any career in male-dominated India, one of the most female-oppressive countries in the world. Additionally, Ms. Abdullah faces consternation among Muslim men, who base their mistreatment of females on their religious beliefs. When asked how she feels about the uphill

Auto Repair Shop Business Plan F and R Auto Repair Executive Summary F & R Auto (F & R) is the desire of John Ford and Michael Ronald who together have 30 years experience as auto mechanics. Both have a dream of starting up their own company and offering better service to their clients than competitors. 1.1 Objectives The objectives over the next three years for F & R Auto Repair are the following: • Sales revenues increase steadily through year three. • Institute a program of superior

CHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur

IMB 443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations, it had captured a 3.6% market share - something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and Skoda. In India, the group was present with Skoda, Audi, and VW.1 Maik Stephan, Managing Director, Volkswagen Group Sales

In “Journey to Dharmsala,” Rohinton Mistry offers a memoir narrative of his trip to the mountainous city of Dharmsala which emerges as an attractive, ocular and fictional delineation of a tour to a Tibetan people’s town in India that ease the speaker come full circle: His childhood imaginations which he pictured by seeing the photographs of his uncles family in reality were quite different in adulthood: “How far was it- that Dharmsala of my imagination and of my uncle’s youth-how far from what I

Like nearly every other professional today, automotive technicians need to be comfortable with computer-based equipment. Cars are more computerized than ever before. It takes more than just mechanical know-how and the turning of a wrench to become a certified automotive technician. Experienced technicians can work anywhere in the country along with the right mindset and attitude. Irrefutably the more educated you are, the better your opportunities are to find employment. You will