Cadbury

Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of different products. Every product in the Dairy Milk line is made exclusively with milk chocolate. Cadbury 's Daily Milk has a range of different flavours, all equally famous around the world. This case study relates to the topic of advertising which we studied in class. Cadbury is not only famous for the quality of their product, but also for

Cadbury Silk Range - Cadbury Dairy Milk chocolate just got softer, smoother and silkier. The premium addition offers the opportunity to spoil yourself and your loved ones with a little more extra indulgence. Cadbury must stay ahead by involving consumers in product design, providing transparent information about the social and environmental content of these products and by looking at new models to provide value in new ways will prosper. The different flavors are: • Orange peel • Roast almond • Chocolate

Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This

Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed.   The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass

Case Study: Cadbury Takeover Introduction: In the beginning of 2010 the US food giant took-over one of the most famous British confectionary companies, Cadbury, affectively making Kraft the largest food confectionary company in the world (Smith, 2010). According to Rigby and Masters (2010) the takeover “was one of the biggest – and most hotly contested – acquisitions in the UK”. The process was exhaustively followed by media, which criticized inability of British Government to limit takeovers

By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. However, the stringent restrictions on the entry of skilled workers from rest of Europe can affect Cadbury’s hiring decisions in the future. By the estimate which was taken shows that Uk employed 3000, workers to work in the 8 factories that they own. There are restrictions to bring workers who are skilled from the rest of the countries in Europe. This will have a major impact in their recruitment process. The imposition

4PS OF MARKETING PRODUCT MIX Cadbury has power house in the lineup of products. Cadbury is present in many markets i.e ASIA, Africa etc. The offering of Cadbury is also very Huge I.e. Dairy Milk, Silk, Cadbury Eclairs. Also it operates in Biscuit segment with Oreo and also in the beverage segment with Bournvita. Cadbury has a very strong product line so that is the reason it is market leader. Some of main products in Cadbury are 5 star SHOTS Gems CRACLE Dairy Milk FRUIT AND NUT Silk OREO Bourneville

Cadbury During class we discussed Cadburys approach on Corporate Social Responsibility (CSR). Visser,W., Hollender, J.(2011) describe “Cadbury as a prototypical company of the Age of Management”. For a long time, Cadbury derived is motivation to be involved in CSR from its founder John Cadbury. He as a fellow of the Quakers was convinced that doing business should aim to solve social issues. His philosophy became part of Cadbury and formed the base for their applied business ethics. Their engagements

their understanding of the characteristics of the Indian market, Cadbury has additionally examined a number of better approaches for communicating the desired information to the final consumers. Cadbury insists that its products are placed on the cash counter;its design offers visibility, ease of vending, and protection from the elements. It is also placed in the most appropriate position to catch the eye of the impulse buyers. Cadbury was the first company to follow this kind of strategy which became

Cadbury is one of the biggest and the most trusted brands that provide chocolates, foods and beverages to the customers. The aim of the company is to increase its profit, sales and customer base. It aims at providing tasty and healthy chocolates to its customers. To achieve the goals the company plans to fund the entre operations personally, franchise the stores and take up an option of joint venture. To analyze the strategic analysis by reviewing the current market performance it is essential to