Cadbury UK products

MILK: COMPANY BACKGROUND Cadbury is a formerly British multinational confectionary company wholly owned by Mondelaz International. It’s the second largest confectionary brand in the world. After Wrigley’s. its operates in more than 50 countries worldwide. It famous for its Dairy milk chocolate. Cadbury Dairy Milk is a brand of Milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is

Cadbury During class we discussed Cadburys approach on Corporate Social Responsibility (CSR). Visser,W., Hollender, J.(2011) describe “Cadbury as a prototypical company of the Age of Management”. For a long time, Cadbury derived is motivation to be involved in CSR from its founder John Cadbury. He as a fellow of the Quakers was convinced that doing business should aim to solve social issues. His philosophy became part of Cadbury and formed the base for their applied business ethics. Their engagements

Analysis of Cadbury Schweppes TABLE OF CONTENTS 1.0 INTRODUCTION………………………………………………………………..3 1.1 Definition…………………………………………………………………...3 1.2 Purpose…...………………………………………………………………...3 1.3 Sources of Data……………………………………………………………..3 2.0 MISSION STATEMENT………………

The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham

Cadbury Schweppes' Strategic Dilemma of Trebor Bassett Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The

CHOCOLATE INDUSTRY IN UK CADBURY, UK The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa, milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury & Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate.

SWOT analysis for Cadburys Trebor Bassett Strengths Strong leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. Purchase of Green and Blacks Threats Growing Health Concerns Retailer Pressure Strengths Strong Leadership position in confectionery markets

SWOT analysis Strengths Cadbury has a strong manufacturing competence, established brand name and a leader in innovation. People trust the company and support the brand. Cadbury’s is fully focused on chocolate, candy, and chewing gum, with a unique understanding of consumer in the segments. This allow Cadburys to be able to put all efforts and resources into just this area, concentrating all R&D and marketing here and not using money in other areas. Ability to respond to the market needs

| | |SWOT and PEST analysis on Cadbury PLC | | | |

However there are external influences that they cannot control and can affect sales and profit. Today Cadbury has to concentrate on their external influences, so they are prepared for the next step, these are things like transport, healthy eating, inflation, G M products prices of raw materials, and the weather. All of these external influences affect Cadburys overall prices of their products and can therefore affect sales. Main competitors of In Europe, the main competitors are Thornton’s