CBS Corporation

CBS is a mass media company that has many branches and(or) categories. Some of the branches that are the most know are CBS TV Network, CBS Sports and CBS Sports Network. Some of the less known branches are Showtime Networks, The CW (A joint venture between CBS Corp. & Warner Bros. Entertainment), and Pop (A joint venture between CBS Corp. and Lionsgate). They are one of the most watch networks in the world because of the wide rage of media broadcasting that is provided by the corporation The CBS

Map of CBS Corporation CBS Corporation is one of the largest mass media corporations in United States. The business of this corporation covers from commercial broadcasting, publishing to television production. Most of CBS holdings are located within United States, but CBS also have overseas holdings for international media business. Today’s CBS Corporation actually has experienced a series of acquisitions as well as split off and it has a complicated history. The predecessor of CBS Corporation is Westinghouse

     Viacom formed when FCC rules had forced CBS to spin off some of its cable TV and program operations, this happened in 1971. Viacom then buys WAST-TV in 1979, in 1985 Blockbuster Video is founded, in 1981 the NAI buys majority interest ( Sumner Redstone owns this), in 1994 Viacom announces multi-transponder, multi-satellite agreement with PanAmSat. Also in 1994 Viacom and Paramount announces 8.4 billion dollar merger, Viacom then sells its 33% share of Lifetime. In 1995

In 1886 CBS Corporation was created by CEO and Owner Leslie Moonves. In 2005 CBS officially became independent as a result of its spinoff from Viacom. CBS opened its doors welcoming a worldwide audience by offering them cable, radio, local TV, film, news, etc. In 1938 CBS started getting in business in the recording industry and later on in 1946 the send in their first color television broadcasting system in order to be approved by the FCC which at first did not approve yet with time things changed

Case Study Questions –Paramount Communications Inc. 1993- Why a paramount is a takeover target? Several Strategic Reasons - Cost reduction: through combinations of similar business and economy of scales - Sales increase: a) cross-promotions of each company’s brand and utilization of each company’s channels, and b) cooperation in international businesses. 2. Which of the two firms (Viacom or QVC) would make a better fit with Paramount? -Viacom: Overlap in the business creates

FRASIER (A) ANALYSIS This case outlines the background of the negotiations between NBC (National Broadcasting Corporation) and Paramount for the extension of renegotiating the rights to the TV show, Frasier. While NBC wanted to pay under $5 million per episode in order to make a profit, Paramount seemed to be demanding $8 million per episode. This was a very big gap considering that there were 24 episodes per season and that Paramount wanted a three year term on the renegotiated contracted. The

and video. It is the parent company behind some of the most recognized brands in television, film and publishing, including the CBS Television Network, United Paramount Network (UPN), MTV Networks, Black Entertainment Television, Paramount Home Entertainment and Simon and Schuster Publishing group. Viacom originated as CBS Films, the television syndication division of CBS. In 1971, the division was renamed VIACOM (Video & Audio Communications), and in 1973 it was spun off, amid new FCC rules forbidding

Part B: CBS and Viacom are two of the United States largest media conglomerates collectively owning hundreds of television networks. Examples of which include MTV, BET, Nickelodeon, CBS and affiliated programing, radio broadcasting services (CBS broadcasting), and motion pictures company Paramount Pictures Corporation. National Amusements, Inc. is the parent company of both Viacom and CBS Corporation and either indirectly (through subsidiaries) or directly owns about 80% of the voting stock of Viacom

that there was advances in technology and was considered a period of higher quality “Until the fall of 1948, regularly scheduled programming on the four networks—the American Broadcasting Company (ABC), the Columbia Broadcasting System (CBS; later CBS Corporation), the National Broadcasting Co. (NBC), and the DuMont Television Network, which folded in 1955—was scarce” (Thompson). During this period there was both

Threatened by the astounding success of ABC's gameshow Who Wants To Be a Millionaire, CBS retaliated by developing not just another gameshow, but a reality-based gameshow. In October 1999, the network announced plans to develop Survivor, a show that would "place a group of Americans on a desert island in the South China Sea, off Borneo,