České Budějovice

Anheuser-Bush Situation: The American company Anheuser-Bush (AB) cannot market its beer using their trademark name Budweiser in every country around the world. This is due to the fact that there is an European brewing company that uses the same trademark. After Adolphus Bush immigrated to the United States, he got married into the Anheuser brewing family. He used and subsequently registered the name Budweiser as a trademark. A few years after Adolphus Bush did this, a new brewery was established

Analyzing Advertisements Advertising today has drastically changed from what it was a century ago. With the rise of social media, companies and advertising agencies must adapt to new technologies in order appeal to the public. A successful and efficient advertisement creates a desire in the target audience and also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. In the Budweiser Budvar magazine advertisement, there is an attractive young