Chipotle Mexican Grill

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  • Chipotle Mexican Grill ( Cmg )

    1668 Words  | 7 Pages

    History In 1993, Chipotle Mexican Grill (CMG) was established in Denver by college graduate and classically trained chef, Steve Ells. The initial startup saw CMG focused on offering limited menu choices which include burritos, burrito bowls, tacos, salads, soft drink, fruits drinks and milk. CMG menu is classically prepared and customers have the opportunity to dine in elegance at a reasonable cost. CMG business model is crafted in line with the company’s’ “Food with integrity” mission by providing

  • Chipotle Mexican Grill Paper

    794 Words  | 4 Pages

    Strategy Statement The advertising will convince 18 to 34-year-old professionals with active social lives that eat at Chipotle will live healthier lifestyles, without having to break their budget. The support will be fresh food, raised healthy by experts. The tone will be direct, exciting, and positive. Creative Brief Client: Chipotle Mexican Grill Product: Mexican, cantina style food Why are we advertising? To improve relations with customers lost and to gain new customers Whom are we talking to

  • Essay On Chipotle Mexican Grill

    1413 Words  | 6 Pages

    and cuisines are seen all over the world today . We knew that we wanted to create something different from your average mexican restaurant by doing so this concluded in the idea of extending our business not only in the united states but around the world . We came up with a significant amount of research regarding our business the well known “ Chipotle Mexican Grill “ we conveyed to bring it to Sydney australia ; just like america our company will have to adjust to the different

  • Chipotle Mexican Grill Essay

    3860 Words  | 16 Pages

    Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so, what should be the focus of the ads? Celebrity endorsements, the humane treatment of animals in its beef, etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing

  • Chipotle Mexican Grill ( Cmg )

    1423 Words  | 6 Pages

    Chipotle Mexican Grill (CMG) was founded in Denver, Colorado in 1993. It began when American’s were visiting fast food chains on a much more regular basis than in years past. Places like McDonald’s, Burger King, and Taco Bell initially seemed to be competition for Chipotle. However, a recent shift towards healthy eating, organic produce, and grass-fed meats has shifted the favor towards Chipotle. At the end of 2015, Chipotle Mexican Grill owned and operated 1,971 locations in the United States alone

  • Swot Analysis : Chipotle Mexican Grill

    8386 Words  | 34 Pages

    functions overlap and involve one another and team members need to work together. That is when teamwork comes in handy. Without teamwork many of the largest projects could not be complete and possible. They are an essential part of business. Chipotle Mexican Grill has a unique approach to their operations. The way the restaurant is laid out is an important part of the restaurant’s operational system and is also what sets them apart from other fast food restaurants. When the customer comes in they are

  • Chipotle Mexican Grill Incident

    1731 Words  | 7 Pages

    Chipotle Mexican Grill Incorporated has always had a great reputation for being an inexpensive, high quality, fast-food chain. That reputation suddenly diminished when the company had to close 43 restaurants in Oregon and Washington State towards the end of 2015. An E.coli outbreak had emerged at six restaurants in that region, and soon afterwards the same was reported in seven other states. Health officials cited a particular restaurant at Boston College for improper handling of poultry and the

  • Strategic Planning : Chipotle Mexican Grill

    1039 Words  | 5 Pages

    success and victory. • A force that motivates businesses and organizations, guides leadership, directs the team in same direction and activates the current plan of action • A moral and ethical guideline for achieving goals. Chipotle Mexican Grill Chipotle is a Mexican grill restaurant that was opened in 1993 with a simple idea of that food served fast didn 't have to be a "fast-food" experience. To demonstrate this, the restaurant uses high-quality basic raw ingredients, classic receipts and cooking

  • Marketing Plan For Chipotle Mexican Grill

    1051 Words  | 5 Pages

    addition of new items to the menu is an opportunity for Chipotle to attract more customers. With the weakness of limited menu options combined with the opportunity, Chipotle can increase sales by introducing new product categories. While Chipotle Mexican Grill is focusing on Mexican-based fast food, Chipotle opened a new restaurant in 2011 called ShopHouse Southeast Asian Kitchen, serving Asian-inspired cuisine. With this newly brand concept under Chipotle, this related diversification strategy could be

  • Chipotle Mexican Grill Case Analysis

    3453 Words  | 14 Pages

    number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle, a young fast food company. In 2012, Chipotle has shown a

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