Chipotle Mexican Grill

Chipotle Mexican Grill was founded by CEO Steve Ells in July 1993 after receiving his degree in culinary. He worked in in a high end restaurant for two years he inspired to create his restaurant from small Mexican restaurants in San Francisco mission district. Steve’s idea is to put his mark on the concept by stuffing tortilla with gourmet ingredients. He used small business loan and financial funds from his father and Steve Ells opened his first restaurant named by Chipotle Mexican Grill in Detroit

In 1993, Steven Ells opened a taqueria in Denver, Colorado built on the idea of offering the highest quality food with an open kitchen concept. This restaurant was named Chipotle Mexican Grill (CMG or Chipotle) and competes in what is defined as the fast casual segment. The fast casual segment offers consumers a portable convenient meal option while focusing on using the freshest, highest quality ingredients to prepare the customizable made-to-order meals (Subramanian, 2013). There are two other

functions overlap and involve one another and team members need to work together. That is when teamwork comes in handy. Without teamwork many of the largest projects could not be complete and possible. They are an essential part of business. Chipotle Mexican Grill has a unique approach to their operations. The way the restaurant is laid out is an important part of the restaurant’s operational system and is also what sets them apart from other fast food restaurants. When the customer comes in they are

addition of new items to the menu is an opportunity for Chipotle to attract more customers. With the weakness of limited menu options combined with the opportunity, Chipotle can increase sales by introducing new product categories. While Chipotle Mexican Grill is focusing on Mexican-based fast food, Chipotle opened a new restaurant in 2011 called ShopHouse Southeast Asian Kitchen, serving Asian-inspired cuisine. With this newly brand concept under Chipotle, this related diversification strategy could be

success and victory. • A force that motivates businesses and organizations, guides leadership, directs the team in same direction and activates the current plan of action • A moral and ethical guideline for achieving goals. Chipotle Mexican Grill Chipotle is a Mexican grill restaurant that was opened in 1993 with a simple idea of that food served fast didn 't have to be a "fast-food" experience. To demonstrate this, the restaurant uses high-quality basic raw ingredients, classic receipts and cooking

In 1993, Chipotle Mexican Grill (CMG) opened their doors to the public. Steve Ellis, Chipotle founder and CEO, wanted to create fast food that was fresh and prepared in front of customers. Ellis introduced a new type of dining experience, and coined “fast-casual” dining which integrated both high quality food prepared with affordability (Simpson, 2015). In 2012, Chipotle had received national recognition for its growth and innovation, Fast Company named Chipotle the 34th most innovative company.

number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle, a young fast food company. In 2012, Chipotle has shown a

Chipotle Mexican Grill is an American chain of fast food restaurants in the United States. The company rose to prominence right from its inception in 1993. The company’s founder Steve Elle wanted to serve customer inexpensive and yet delicious food at the pace of a fast-food restaurant. The ability of Chipotle to serve, “slow food, fast” is what set it apart from its competitors and made it widely popular. In 2012, Chipotle owned 1,458 restaurants all over the country and was serving 900,000 customers

Chipotle Mexican Grill, Inc was established in 1993 in Denver by founder Steve Ells, a graduate from Culinary Institute of America. After graduating he worked at Stars Restaurant in San Francisco. He began working on opening a fine-dining restaurant. His vision was to change the way people think about and eat fast food. In 1993 he opened Chipotle, the restaurant expanded from a 1 unit operation in Denver into 1,458 unit operation serving more than 900,000 customers a day in 43 states. The company

Chipotle Mexican Grill Snapshot of the company Chipotle Mexican Grill, Inc. is one of the leading fast-casual Mexican restaurant chains throughout the United States, United Kingdom, Canada, Germany, and France. Chipotle has been in operation since it was founded in Denver, Colorado in 1993 by Steve Ells. It is known for its fresh, gourmet, and increasingly organic ingredients. In 1995, Chipotle opened their second restaurant and later opened their third restaurant with a Small Business Administration