Chipotle Mexican Grill

Chipotle Mexican Grill opened in 1993 by Steve Ells serving burritos with fresh made ingredients, which later became an American chain of fast casual food. Similarly, Chili’s opened on March 13, 1975 by Larry Lavine in Dallas Texas, selling several types of hamburgers at low-cost. In 1983, Levine sold the company to Norman E. Brinker, formally with the Pillsbury restaurant group. As well as Chipotle Chili’s has survived against competition by implementing new ways to differentiate. As of December

Chipotle Mexican Grill Chipotle Mexican Grill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made from

Most advertisements are designed to sell a good or a service. The Scarecrow, a rather artistic advertisement from Chipotle Mexican Grill, has a similar aspiration. This advertisement, however, wants to sell the idea of Chipotle. The scarecrow’s path from supporting the devious industrial food corporation can be paralleled to the evolution of Chipotle’s business model. The United States is filled with industrial fast food restaurants that operate similarly to the Crow Foods Incorporated in the

John Hawer Herrera February 21, 2013 MGMT 561 Chipotle Mexican Grill, Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver, Colorado in 1993, one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006, Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18,

(1) Sales, Sales Growth (Hint: Use Revenue Line) Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1,331,968,000 | 1,518,417,000 | 1,835,922,000 | 2,269,548,000 | 2,731,224,000 | SALES GROWTH | ------ | 13.99 | 20.91 | 23.61 | 20.34 | (2) Gross Margins (Hint: Restaurant Operating Costs Lines for COGS) Gross Margin = (Sales – COGS) / Sales; Expressed in % | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1,331,968,000 | 1,518,417

Chipotle Mexican Grill (CMG) If you are like the majority of all other Americans, chances are that you have once found yourself waiting in the long, corner-wrapping line at Chipotle. Even if you are not one of those people, then you still probably know of this fast-food restaurant and its popular reputation, both good and bad. The description of this company, provided by NASDAQ, states, “ Chipotle Mexican Grill, Inc., a Delaware corporation, together with its subsidiaries (“Chipotle”, the “Company”

Chipotle Mexican Grill Inc. is considered part of the fast-casual and high quality food restaurant industry. The fast casual industry is today the fastest growing segment of the restaurant industry. The definition of a fast casual restaurant is an establishment that promises rapid service, higher quality foods, and a more enjoyable atmosphere than that usually offered at a typical fast food restaurant. (Analysis of Strategic move by Chipotle- book). Therefore this industry is poisoned right in between

Introduction The purpose of this report is to present a strategic plan created for Chipotle Mexican Grill, Inc. (CMG). The strategic planning process began with an internal analysis to better understand Chipotle’s current mission and vision statement, and its effectiveness in leading current strategy and performance, and included analysis of Chipotle’s strengths and weaknesses, and trending financial position. External environment analysis was also conducted, to better understand the industry

FEASIBILITY STUDY <CHIPOTLE NEW PRODUCT LAUNCH> CHIPOTLE MEXICAN GRILL, INC. 1401 WYNKOOP ST SUITE 500 DENVER, CO 80202 12-19-2014 1. EXECUTIVE SUMMARY Chipotle Mexican Grill is a key competitor as a Mexican Food Company. Chipotle owns a total of over 1600 restaurants as of 2013. These restaurants are located in five countries that include; the United States, Canada, the United Kingdom, France and Germany. Chipotle has a strong presence in delivering a product that uses quality ingredients

Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise