Chipotle Mexican Grill

restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010). The QSR industry is seeing growth due to the fact

Case 5-> Chipotle: The Challenges of Integrity External Assessment a) General Environment Due to the fact that Chipotle is worried about providing customers with the best possible ingredients and in the same time, concerned of taking care about environment, animals as well as farmers, which in this case, are the main suppliers, we can encapsulate Chipotle in a Sociocultural segment. Another point that reinforces this statement is related to their employees and the way they benefit

PROBLEM STATEMENT Chipotle released its quarterly report on 10/20/2015 which revealed that the company has slower than anticipated growth. Shortly thereafter many customers in Washington state and Oregon stores began getting ill, and the cause was traced to E coli contamination in Chipotle’s food. It was then that the company decided to temporarily close 43 stores

Chipotle Mexican Grill in 2012- Can it hit a second home run? CONTENTS. Executive summary……………………………………………………………………………3 Introduction………………………………………………………………………………………4 Analysis…………………………………………………………………………………………….4 1. Core competences………………………………………………………………...4 2. SWOT analysis………………………………………………………………………..4 3. Value chain…………………………………………………………………………...6 4. the chief components of strategy…………………………………………….7 5. the generic competitive strategies…………………………………………

Steve Ells opened the first Chipotle in Denver, CO with an $80,000 loan from his father. (2) Ells never planned to own a $13.1 billion company just as he finished culinary school, the original plan was to open a temporary fast food restaurant to build some capital so he could open a nice sit down restaurant. Once Chipotle “took off” in the market, Ells knew this was going to be the restaurant business he always dreamed of owning. From the past twenty-three years Chipotle has been in business many things

Chipotle Global Business Issues Chipotle first opened in Denver in 1993 and the chain has grown to more than 900 stores primarily in the U.S, its major presence, and a total 1,750 locations worldwide. However the business has expanded so much it, the Mexican Grill restaurant has even been able to open a location in Toronto, Canada. Although Chipotle has opened their restaurant with the simple concept of being able to build your own taco, burrito or bowl to your own liking, that concept of simplicity

Chipotle Strategic Analysis Jeffrey D. Payne BUS 560 Leadership Capstone Adams State University July 12, 2015 The leadership at Chipotle Mexican Grill, Inc. has revolutionized the fast food industry and continue to provide health options to their customers through ethicial business practices. The company is currently going to market with the organization promotion of “Food with Integrity”, following the ideology that better food comes from better farming. This analysis of the organization

Chipotle Mexican Grill is a fast food restaurant that opened its doors in 1993. They specialize in serving a focused menu of several Mexican foods which are made with only high-quality ingredients and are priced reasonably. They also serve their dishes fast and in a restaurant, unlike most fast food restaurants, as it is aesthetically pleasing and has good interior design. Core Competencies One of Chipotle’s significant core competencies is to offer premium quality food at a low cost. In 2003

Project Structure and Planning Introduction Chipotle has recently approved the project for a new product expansion. The products that will be now offered will be red chile and green chile. This project was approved for many reasons. The project will help boost Chipotle’s sales overall. It will also add more menu items to Chipotle’s current offerings. Chipotle can capitalize and eventually also add more locations pending project success. There are so many more benefits from product expansion than

Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993, in Denver, Colorado. By 1996, there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998, and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011, the company operates 1,230 restaurants in the U.S., two in Toronto, Canada, and two in London, England. The founder and CEO, Steve Ells, started with