Classification of Saint-Émilion wine

Case Study: Preserve the Luxury or Extend the Brand? The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma, based on a real company, faced by Chateau de Vallois, a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner, and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO , and Claire de Valhubert

BORDEAUX 89% of wine produced in Bordeaux is red (called "claret" in Britain), with sweet white wines (most notably Sauternes), dry whites, rosé and sparkling wines (Crémant de Bordeaux) collectively making up the remainder. Terminologies • Claret - is a name primarily used in British English for red Bordeaux wine. Claret derives from the French clairet, a now uncommon dark rosé, which was the most common wine exported from Bordeaux until the 18th • Sauternes - is a French sweet wine from the Sauternais

The Wines of Spain During my young and foolish years, I was a confirmed wine snob; at least as it applied to the red wines I drank. If they didn?t come from Bordeaux, France, I didn?t consider them worthy. Typically, my purchases would feature wines from M?doc, Margaux, Pauillac, Saint Emilion, Pomerol and Graves. This all changed in my late forties, I was gifted with several bottles of red wine from various countries including Australia, Chile and the United States (California). Begrudgingly, I