Co-creation

IT-BASED VALUE CO-CREATION IN HUB-SPOKE DYADS IT-based value co-creation research is concerned with inter-organizational arrangements and processes in which two or more organizations leverage IT to form mutually beneficial partnerships or alliances (Grover et al. 2012). In such relationships, the partnering organizations seek to generate value that is greater than the value they could create independently by relying upon market mechanisms alone (Dyer et al. 1998). Based on these premises, IT-based

INTRODUCTION This essay will go into the depth of co-creation and the co-dependent relationship between businesses and their customers. This relationship is becoming more and more prevalent in the digital age we are currently living in. With the development of technologies that make communication a greater part of our lives – we see an increase of interaction between brands and consumers. As partakers in the digital society, consumers have shown an increased need to be entertained and experience

INTRODUCTION This essay will attempt to go into the depth of co-creation and the increasingly co-dependent relationship between businesses and their customers. This relationship is becoming more and more prevalent in the digital age we are currently living in. With the development of technologies that make communication a greater part of our lives – we see an increase of interaction between brands and consumers. As partakers in the digital society, consumers have shown an increased need to be entertained

leader is the responsible party for taking the necessary steps to foster a co-creation environment. Co-Creation Leadership Culture In the leadership culture, the leader and subordinate must be responsive to the needs of the company. As noted in Figure 1, the channel of communication is a powerful tool for the synthesis of information, problem solving and innovation. According to Ramaswamy and Chopra (2014), a co-creation leadership culture can be created in six steps that entail identifying the

Co-creation is a meaningful experience for the consumers to interact between themselves and for the brand for which they play a participative role (Helm & Jones , 2010). (Appendix 1) Co-creation can be defined as an emerging relationship between customers and companies (Ramaswamy & Gouillart , 2010). The process of co-creation enables the customer to assist in the process of shaping and customizing the content of

Business strategy: The “Co-creation Model” Corporate social responsibility (CSR) and human resource management (HRM) continue to show increases in commonality within business operations. The need for CSR to be structured and organized within businesses is gaining attention from top managers (Carroll & Shabana 2010) who want to decrease overall costs. CSR has both internal and external factors that contribute to the success of a business; internal: skills and education, human rights, labor rights

2.2.4 Value-in-Use, Value Co-Creation and Service-Dominant Logic As was stated above, under the Good-Dominant Logic, products are located at a leading point and services are just appendages. However, from middle of the 1950s, those so called “service department” or “service industry” which does not belong to neither manufacturing nor agriculture has provided more jobs than other departments. Now, services department has occupied 70%-80% GDP and employment figure in developed countries, it is far

Nike: a case of co-creation Evaluations and Recommendations on the theoretical aspects of co-creation and its implications in the current Nike marketing activities. Table of Contents 1. Executive Summary....................................................................................................3 2. Company Background................................................................................................4 3. Current Marketing Activity.......................................

2011). One consideration for companies in answer to this is co-branding strategies. As well as reinforcing brand image and, co-branding has also become an increasingly strategic tool to capture higher market share and increase profits and is seen to have the advantage of gaining access to new markets (Swaminathan, 2006). Advances in technology have made co-branding possibilities more accessible to many companies (Rid & Pfoertsch, 2013). Co-branding can be described as the combining of two or more brands

Tiffany & Co.’s story begins in 1837 in New York City. Having an everlasting passion for the most beautiful diamonds in the world, founder Charles Lewis Tiffany arrived in New York with a vision of spectacular beauty that went on to redefine glamour and style around the world (Tiffany.com). With a three-year strategic plan (broadly defined plan aimed at creating a desired future) that balances earnings with brand stewardship (refers to actions taken by management to maintain, in the minds of consumers