Cola wars

Introduction: This assignment is to demonstrate the ethical and green management practices that is put to training within the two selected organizations, Coco Cola and Pepsi, it is required to compare and contrast and to differentiate the types of project and challenges that are faced and produced from an organization to help the environment, in addition to come up with solutions. Green management is when a business that is working in a limit where there is no negative effect that has been created

Table of Contents Topics Page No. 1. Introduction 1 2. The Reformulation 2 3. How had the Coca-Cola management got it so wrong? 3 4. Were there less drastic alternatives? 5 5. Understanding your Loyal Customer 6 6. Conclusion 7 Reference 8 1. Introduction Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial

Their war over beverage market has been started since the beginning of 20th. It is not only the war of better cola taste, but also the war of marketing. They share the same target customer: young people and also same marketing segmentation of cola include regular, low calories (Diet Coke/Pepsi Light) and zero calories (Coca-Cola Zero/Pepsi Max). However, their marketing approach is very different from each other.

under four P’s [2] Product: Quality: Coca Cola was formulated in 1886 by John Permberton, a pharmacist in Atlanta, Georgia, who sold it at drug store soda fountains as a “potion for mental and physical disorder”. In 1891, Asa Candler acquired the formula and began brand advertising. The formula of Coca-Cola is the secret recipe for the company. This formula is the most closely seized trade secrets ever and only some people are having access to it. Pepsi-Cola was formulated in 1893 by Caleb Bradham

Companies are acclimated as banking investments for both centralized and alien users. Two broadly accepted companies are Coca Cola and PepsiCo. These companies are universally accepted and accept been aggressive for abounding years by bearing altered articles such as their acclaimed bendable drinks, approved bubbler water, and flavored waters. There are abounding players in the bazaar these two rivals abatement in, but their capital battling is anniversary other. The operations of anniversary of

operating in six countries at present. It has a diversified area of producing carbonated soft drinks, fruit juices, flavored milk and other famous products. It produces to be the Australian market number one cola brand. They are market leader of producing non-sugar colas with diet coke and also Coca-Cola zero. They sell and distribute a wide range of premium spirits and also ready to drink beverages. They acknowledge the importance of their relationship with its stakeholders including all the related parties

within contemporary society, such interaction is not a recent practice, but rather has been performed and cultivated for centuries past. To analyze the power of globalization, through a narrow lens, one could look at the consummation/production of Coca-Cola and a chocolate bar. By interpreting a single bottle of ‘Coke’, much can be revealed about its impact, both negative and positive, on the consumer and the environment of the country where it is produced; Plachimada. Furthermore, through that same context

FACTORS THAT AFFECT THE MANAGEMENT OF A GLOBAL WORKFORCE Coca-Cola, a multi-national beverage corporation and manufacturer, started as a medicine sold in a small pharmacy that John Pemberton made in his backyard. This brand grew world wide through strategic marketing and affective global management. Managing a company globally is a tough task because there are several factors that affect a global workforce. The first challenge one may think of when determining the factors that affect the management

but to get there it required many steps to be taken in advance. As we were a working for a major cola company it was crucial that we were aware of how to use the technology and then more importantly the relationships between all the findings we made through numerous experiments. Our main source of technology was a spectrophotometer so in order to move forward in finding anything out about the colas we had to learn how to use this Spec 20. After looking at the machine and doing research we determined

PepsiCo & Coca Cola Financial Analysis The report presented below is the financial analysis of Coca Cola and Pepsi Inc. In the beginning a brief overview of both the companies is given ,followed by a detailed view of each of the company’s financial health , comprising of the horizontal and vertical analysis of the balance sheet and income statement and finally key ratios are calculated to observe the trends and make recommendations. The financial data is taken from MSN Money Central website