College Park

The University of Maryland, College Park (UMCP) is a vast, state funded college in College Park, Maryland. The college was established in 1856 as Maryland Agricultural College. The five star started in 1989 on a 420 section of land grounds. The grounds was utilized as an armed force camp, first for Union officers, then for Confederate troopers, amid the Civil War. (There were sensitivities for both sides at the college.) After the war the school went into liquidation and was changed over to a young

Under Armour was founded by Kevin Plank in 1996, when he got the idea to create a shirt that withstand sweat like his compression shorts. Plank was a former athlete at University of Maryland college park, where he played football. He researched ways to make a sweat resistant shirt, which got him into business. He started out creating shirts and trying to make a sell in his grandmother’s basement, by the end of 1996 he made $17,000 in Under Armour sells (Under Armour, 2017). By 1998, he moved from

of feet in height. Imagine it comprising of a density of massive volume, seeking space for balanced perspectives of users and visual openings for nature to sneak in. The city will be appreciated for its capacity to include transportation systems, parks, open spaces, retails, public squares, theaters, and public activities, all in height. The location of any one of these is of course governed by the stability of the global structure, which allows every single element to exist individually and yet

to basketball, he also enjoys reading. Some of his favorite books are the Harry Potter series. After talking to Djordje about his hobbies, then he was asked about his achievements. One achievement of his is that he is an Ambassador for National Park College. This is his second semester as an Ambassador and it

Winners is the known as the largest department store in Canada that sells marked down, brand name products. The Winners located in the downtown core of Toronto, specifically Yonge and College (Figure 1) is the location studied for this report. Due to slow service times and large amounts of traffic, the length of the queue (퐿푞) grows longer than the designated line up area. This negatively impacts the shopping experience of customers purchasing due to longer wait times (푊푞), but also negatively impacts

Why Under Armour is on the Rise Under Armour is a company that produces athletic wear from baseball cleats to basketball shoes. Their mission is “to make all athletes better through Passion, Design and the Relentlessness pursuit of innovation (uabiz.com).” The company was founded in 1996 by former Maryland football player, Kevin Plank, in hopes that he would create clothing that kept athletes cool, dry, and light throughout the course of a game, practice, or workout. Under Armour came out with three

I chose Under Amour as I enjoy using their products and feel aligned with their values. After working in the health and fitness industry I began purchasing their products: I liked their aesthetics, quality, and the branding that one didn’t have to be a sports athlete to participate in their brand. Additionally, I felt they represent women more in their items and have a campaign to fight breast cancer which is a cause close to me. Under Amour also has a line dedicated to the Wounded Warrior Project

1.0 Executive Summary Under Armour is a company that always strives to do better. They are currently trying to expand globally. While Under Armour has higher quality than most of its competitors, the cost of their merchandise is still a lot less than competitors. There are many threats to a highly-competitive sports clothing company such as Under Armor. Like many companies in the retail industry they are faced with the increasing costs of their materials and shipping expenses. Under Armour is trying

“Under Armour stock is on steroids but investors want more” (Gillespie). Can Under Armour deliver? This company has been providing a great example for all companies to follow in order to be successful and attract investors. There are several solid reasons why Under Armour is able to attest to such a statement. Investors and consumers should invest in the Under Armour Company over the competition because its success is a result of serving as a great economic and social model for businesses everywhere

managed to stay dry during practice. From this material he created moisture wicking gear which Under Armour is known for (Under Armour Startup Story, 2014). Just like many startup companies, Under Armour’s original funding came from Kevin Plank’s college savings and personal credit card debt. Plank had saved about $20,000 that came from concert t-shirt sales. His credit card debt spread across five different cards was in excess of $40,000. One year after the company’s inception in 1997 Kevin Plank