Columbia Sportswear

The regression analyzes the number of sales (the dependent variable) of Columbia Sportswear Company in millions of dollars in the United Stated per year. INC represents the annual income per capita in the United States in dollars. ADV equals the amount that Columbia spent on advertising in the United States each year, and is also expressed in millions of dollars. RS is the number of retail stores per year in the United States. STP represents the average annual stock price of COLM (Columbia’s ticker

advertising assessment are Columbia Sportswear and The North Face. These two brands each share a unique branding methodology, which has significantly affected their success and excellence for many years. From their innovative approaches to the technology and materials implemented among their products, Columbia and The North Face are both very strong competitors in the outdoor retail industry. Columbia Sportswear Born in Portland, Oregon in 1938 as a hat maker, Columbia Sportswear has been outfitting adventures

Valuation of Columbia Sportswear Company (COLM)             Nicholas Stoll FI 305 Financial Reporting & Analysis Golden Gate University     April 27, 2012      INTRODUCTION  Columbia Sportswear (COLM) is the global leader in in the design, sourcing, marketing and distribution of active outdoor apparel, footwear, accessories and equipment. The company design, develop, market and distribute active outdoor apparel, footwear, accessories and equipment under four primary brands:

Interim Report MNGT 481   A) Problem/ Opportunity Columbia Sportswear Company is one of the largest wholesalers of outdoor sportswear and equipment in the United States. Columbia Sportswear competes in the consumer goods sector, apparel-clothing industry (COLM Profile- Yahoo! Finance, 2015). As of December 31, 2014, they operated 74 outlet retail stores, 19 branded retail stores, and 5 brand-specific e-commerce Websites in the United States (COLM Profile- Yahoo! Finance, 2015). As

------------------------------------------------- cOLUMBIA SPORTSWEAR RESEARCH PAPER An overview of the company’s international trade, risk management, and hedging activities. TABLE OF CONTENTS COMPANY OVERVIEW 2 OPERATIONS 2 BREAKDOWN OF SALES 3 BREAKDOWN OF ASSETS 3 BREAKDOWN OF INCOME 3 INTERNATIONAL TRADE 4 RISK MANAGEMENT POLICY 4 DERIVATIVES 5 STRATEGY 7 APPENDICES 8 BIBLIOGRAPHY 10 COMPANY OVERVIEW Founded in 1938 in Portland, Oregon, as a

Corporation Introduction: Columbia Sportswear uses a niche market focus to separate itself from the big multi-sport companies that compete with them. Using the outdoor lifestyle as a model for branding makes the large company more niche marketed than Nike and Under Armour who operate on a wider product spectrum. Columbia specifies into camping, hiking, and fishing as its main uses providing gear to keep customers warm, dry, and cool whilst outdoors. Columbia Sportswear recently purchased a new business

The variation in the number of sales also interferes with the planning process within the company. Future projections are made based on the prospected sales hence profits by the company. Due to the fact that the sales of sportswear varies, the company cannot easily project its future growth as well as predict the profits it will make in future (Plunkett, 2009). In addition to this, the political and financial instability that is making headwinds in key worldwide markets is also a contributing factor

from the perspective of a student and future business leader. A summary of both the company’s business and financial health is also included in this paper. Without further ado, let’s delve in to the company chosen for this assignment. Columbia Sportswear Company (Columbia) is a brand well known to and loved by the author of this paper. Numerous products are found in her closet: fleece wear, foot wear, rain gear, and clothing. A pair of hiking boots purchased in 2005 for a trip to the east coast made

PrAna was founded in 1992 by Beaver and Pam Theodosakis. They started their clothing line in their garage (PrAna, 2014e). PrAna Living currently operates as a subsidiary of Columbia Sportswear Company, who has a commitment to high ethical standards in its employees, manufacturers, suppliers, and distributors (Columbia Sportswear Company, 2013). PrAna seeks out other businesses with similar goals and beliefs on how a responsible corporation should operate. They strive to foster change and conservation

Inc. operates in the the industry of textile-apparel clothing. According to ValueLine.com, “The apparel industry is mostly for companies that design and sell clothing, footwear and accessories.”  Under Armour works primarily with production of sportswear apparel, so their main focus in the industry is to create products that provide outmost comfort and improve overall performance of their athletic consumers. According to the 10-K, the industry is under a lot of pressure from competition and retailers