Communication design

Imperial blue, a brand launched in 1997 in India as Seagram’s Imperial blue. It’s owned by Pernod Ricard and all the operations and marketing is handled by this subsidiary. It comes as a brand of Indian whiskey which is a blend of imported scotch malts with a hint of Indian grain spirits. The packaging of the product comes in the usual range that is packs of 750 ml, 375ml, 180ml and 90 ml bottles. Imperial blue is commonly called as “IB” and this is the name used for buying from the point of sales

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role

E-Sonic’s Job Structures By creating internally consistent job structures, E-Sonic will have a solid foundation for their internal equity. The employees’ perception of their responsibilities, rewards and work conditions as compared with those of other employees in similar positions in the same organization are explained through their job descriptions ( ). Job descriptions are an essential part of hiring and managing your employees. These written summaries ensure the applicants understand their roles

I will need to use key words like Adobe, writing, and communication to get their attention. My qualifications so far come across as slightly above average. I have only one job where I have worked for a couple months, but I did complete an internship that does deal with writing, which will most likely be bonus points

Introduction ConnectPlus, designs and produces communications software. Over the decade ConnectPlus has been extremely profitable, but recently the workers have displayed diminished innovation, higher turnover and absenteeism, and overall sluggish performance. During this case study I will identify the causes that could lead to high absenteeism and turnover, suggest specific HRM practices that could facilitate the company’s strategic objectives of growth and innovation, and I will provide a list

Developing a schedule Where do you begin to prepare your advertising schedule? The best point of reference is the creative or advertising brief. Here, you will be given a direction on how long the campaign should run for, when it should begin and when it should end, along with other relevant information. You may choose to run it over days, weeks, months or even years. Regardless of which option you select, the length and timing of the campaign will be determined by the targets set by the original

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious

When I got started in copywriting, I took the long, uphill battle. I decided I was too good for the copywriting courses out there (and perhaps too cheap), and turned instead to all the books I could buy (at bargain basement prices) on Amazon.com. And honestly, I 've done pretty well for myself. I quickly got a job in a marketing department, writing copy regularly, and helping out with other marketing activities. I then transitioned to sales, where I could continue to hone my copywriting abilities

Advertising has become so prevalent in our lives today due to mass media. It is every form from print to online through social media and websites, advertising has never had this much importance. From driving in your car to scrolling through your daily feed every person is exposed to advertising in a variety of forms. Since advertising has become so dominant in our daily lives, each advertisement that comes out is critically analyzed by consumers, and many people see advertising as a very negative