conference and banqueting essay

SUMMARY This study examines Guest Service introduced and how that can affect in selecting Hotels in the Downtown area. It is aimed at establishing criteria for excellent Service in Hotels, which can serve as the basis for building good relationships with Hotel Guests. An extensive literature study was undertaken and aspects that were discussed in the secondary research include the various components of customer service, as well as the marketing environment of Hotels in Egypt in General and

ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the