Consumer behaviour

SUBMISSION TITLE: Consumer Behaviour PRODUCT: Two Wheeler INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Over the years there has been a shift in the consumer buying behaviour of two wheelers. While cost, fuel efficiency and comfort have been primary influencers throughout, factors such as aesthetics, brand recognition have gained importance in the recent years. Following are the key consumer factors that have witnessed a change over the years: Change in Consumer Behaviour with Affordability During

1. Introduction 1.1 Why do marketers need to understand consumer behaviour? Marketers need to understand consumer behaviour in order to know what the consumer wants from a product. This is because different types of people will want different things from the products they buy; for example, an older, married couple will have different needs and wants to a young couple. Marketers also need to understand the behaviour of consumers to design and construct the best marketing approach to capture the chosen

AFFECT CONSUMER BEHAVIOUR: 2 THE TYPES OF CONSUMER BUYING DECISIONS: 3 The Components of the Decision-Making Process 4 Conclusion 5 Marketing Recommendations 6     INTRODUCTION According to Assael (2004, p.2), “Consumer behaviour determines a firm’s profitability”. Marketers have come to realize that their effectiveness in meeting consumer needs indirectly influences their profitability. Assael(2004, p.2). So it’s compulsory for every marketer to understand the consumer behaviour

Women and Consumer Behaviour INTRODUCTION Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5) Buyer behaviour refers to “the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. “(Engel et al, 1968, p 5). Both consumer and buyer

The black box model shows the interaction of stimuli, consumer characteristics, and decision process and consumer responses. It can be distinguished between inter personal stimuli (between people) or intrapersonal stimuli (within people). The black box model is closely related to the black box theory of behaviourism, where the focus is not set on the processes inside a consumer, but the relation between the stimuli and the response of the consumer. The marketing stimuli are planned and processed by

This report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find, compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behaviour theory resulted in detection of a number of issues related to a specific consumer group. The purpose of this report is to translate these findings into a set of implementation activities on strategic and technological level. Execution of these recommendations

One of the biggest theories within the field of consumer behaviour is the theory that people buy for status that products bring them; often buying products not for that they do by instead the connotations behind the product (Solomon and Rabolt (DATE), with Cave (2001) stating that products have a symbolic purpose, giving the consumer a sense of identity, with consumers believing that the purxhase will allow themselves to be perceived differently by other people. Survey results showed that a substantial

Introduction A consumer is any person that is involved in the process of consumption. They are identified according to the market type to which they belong, namely final and industrial consumers (Solomon, et al., 2013). Understanding the consumer behaviors will aid in appreciating the various market segments and developing strategies for effecting market penetration in these segments. It will also help in identifying market gaps and shape their needs and objectives so as to solve the day-to-day consumer’s

Executive Summary Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated

relationship between consumer characteristics and attitude toward online shopping” examined the internet users concerns and understandings of online shopping. He measured the attitude of internet users about online shopping with the help of fishbein model. Study showed that consumer attitudes can be measured by fishbein model and examined that consumer characteristics are the main factors that influences the consumer attitudes and online