Consumer debt

Social media has without a doubt, reinvented the way business is done. Facebook, Twitter, and even Pinterest present an opportunity to capture the attention of potential customers while constructing a brand image. By creating a Facebook fan page, a company can update followers of the page with updates and information quickly and conveniently. Some companies go as far as to create applications for smart phone users as a way of reaching their audience. People are now connected on a global scale, with

Specifically, practitioners and academicians have been interested in how consumers conceptualize service quality. 　　　In the literature, the service-quality construct is commonly defined as a difference score (discrepancy) between the service quality that is delivered by a firm and the service performance that customers expected to get (Gronroos, 1988; Parasuraman et al., 1985). 　　　According to Cronin & Taylor(1992), consumer perception of firm delivery of a desired service. Greenwell, Fink, and Pastore

Webb, D. J., & Harris, K. E. (2001). Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior. Journal Of Consumer Affairs, 35(1), 45. This article examines whether or not corporate social responsibility affect purchasing decisions by reviewing surveys and implementing an experiment. Afterwards, researchers examined the data to determine if corporate social responsibility affects consumer behavior. Both methods were integral to come

purchased gives temporary happiness. There individuals are always buying the latest products to remain happy. In the text, “The Cult you’re in” Kalle Lasn, discusses a cult-like nature of consumer culture on Americans. Lasn uses the work ‘cult’ as a metaphor; he does not mean an actual cult but American consumers seem to be in a cult-like nature. The ideal example of Lasns argument is the text, “The man behind Abercrombie and Fitch”, Benoit Denizet-Lewis, goes in great depth of the life of the CEO

Introduction A recent trend in the consumer marketplace is the ability for a customer to share their personal belongings, such as their homes, apartments, automobiles, tools, bicycles, driveways, clothes, accessories, and so on. This new-shared economy is a multibillion-dollar business and is growing unremarkably. The sharing concept has created markets out of things that would never have been considered to be moneymaking assets before. These new money making concepts are disrupting our traditional

and challenges of collecting consumer data. Collecting consumer data has become increasingly popular for many businesses. Its main purpose is simply to give a business a strategic advantage over their competitors. But how is this possible and why do businesses rely on consumer data as a source for competitive advantage? Even though there are many methods that can be used to create a competitive advantage over the competition within an industry, collecting consumer data has been proven to be one

venture is called “Organics For All”. The opportunity is around need to cater to organic vegetable & fruits demand to larger segment of consumers. Currently organic produce is considered to be very expensive and sparsely available in the market. There are valid reasons why price points are very high. In general a normal middle class / upper middle class consumer rely on highly unorganized market to buy vegetables. Organized retail sector has recently started catching up. Organic vegetable and fruits

Introduction Consumer buying behavior has became great interest to the marketing researches (Ali & Hasnu 2013, p. 1). Understanding the consumer buying behavior unable the mall managers plan effective marketing strategies. Researchers have identified number of different factors that influence consumer buying behavior. Retail environmental factors is one of these factors. This literature review seeks to identify the retail environmental factors that influence consumer buying behavior. The structure

An identified reinforcing loop for WFM is one that continually repeats itself and gains momentum, which ultimately translates into profits. This system can be described in five categories: production standards, quality assurance and marketing, consumer base growth and retention, increased sales revenue. Just like any other business, WFM’s core mission is to maintain profitability in order to continue business for stakeholders. The position of each of these critical factors in WFM reinforcing

business. They provide goods, vouchers, and even vacations at a discounted rate. Groupon was launched in 2008 and the site was dedicated to advertising local businesses by offering deals for a limited time (Edelman, Jaffe, & Kominers. 2014). As a consumer you are able to discover businesses and merchandise in your local area, as well in other locations. They are still working on expanding their business, but currently you can find deals on things to eat, see, do, and buy in 47 countries (Groupon