Consumer electronics

I. Consumer electronic products, telecom industry and globalization – The focus of this paper is to review the sourcing strategy of Apple, a technology company providing consumer electronic product, and examine if it is a good fit for telecom industry to adopt the same strategy. Consumer electronic by definition is any device that contains an electronic circuit board and is intended for everyday use by an individual to enhance the quality of life. These devices can be found in communication, office

Tweeter etc. is a small, upscale New England retailer of consumer electronics that was founded by Sandy Bloomberg in 1972. During that time, there were two major retailers in Boston, Tech Hi-fi and Lechmere. To avoid direct confrontation, Bloomberg focused on the student market and emphasize a lot more on sophisticated tastes for higher quality stereo components. As time pass by, Tweeter build up their reputation and the public consider the company as a retailer of “high quality, high-end audio components

Samsung Electronics: Innovation and Design Strategy Introduction: The case study commences with the integration of innovative design and brand management by Samsung Electronics which started a new trend in the electronics industry. As discussed in the case, initially Samsung was not much popular and lacked design identity but later it relocated itself by: * Improvement in the product development processes * Increasing their investments in R&D and product design i.e. R&D globalization

Established in 1969, Samsung Electronics is one of the leaders in consumer electronics industry in international scale. The company has generated the record KRW 206,206 billion sales and KRW 25,025 billion operating profit during 2014. During the same period, Samsung recorded a debt ratio of 37.1%, equity ratio of 72.9%, and return on equity ratio of 14.7%. The company employs 320,000 people in 84 countries and localization strategy is used extensively in its global operations. The business is divided

RESTRUCTURING SONY The electronics and media giant Sony was struggling through the late 1990s and early part of the 21st century. With each disappointment, it seemed that Sony’s management launched another restructuring of the company. By 2003, commentators were beginning to ask whether restructuring was part of the solution or part of the problem. How should Sony be managing its strategic renewal? Introduction For the first quarter ending 30 June 2003, Japan based Sony Corporation (Sony)2 stunned

N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips, and high centralization and mass production for Matsushita. Royal Philips Electronics of the Netherlands began as a small light-bulb factory in Holland, and by the turn of the century, was one of the largest producers in Europe. One-product

Marketing Case: Samsung Samsung, is a Korean consumer electronics company. Originally, Samsung was a provider of valued priced commodity products that original equipment manufacturers sold under their own brands, now, is a global marketer of premium-priced Samsung-branded consumer electronics such as, flat screen TV’s, digital cameras, digital appliances, semiconductors and cell phones. Some of the Marketing Strategies that Samsung uses are: Growth and Innovation: the first combination

In addition to electronics, Sony Corporation is an entertainment company that pioneers in motion pictures, music, and financial services. Many subsidiary companies exist under Sony Corporation including Sony Electronics Inc. which is the largest component of Sony Corporation of America. Sony Electronics Inc. is headquartered in San Diego, CA and is the holding company for Sony's U.S. based electronics and entertainment businesses. Sony Electronics is currently in the process of developing

A. Executive Summary: Lars Inman, CEO of RLK Media, needs to make a decision on how to develop the iVid. This video headset with directional sound technology has the potential to revolutionize the consumer electronics industry. Although recently RLK Media has been struggling against the competition and has seen their margins evaporate. With the company’s declining performance the board of directors has threatened to find a replacement CEO, making Lars’ decision all the more critical. He is being

conglomerate (in market capitalisation). The company has two core activities, which include the manufacturing, assembly, marketing and distribution of consumer electronics and home appliances, and exploration and production of oil and gas. The company presently has seven operating business divisions, in which major divisions are consumer electronics, home appliances, components, etc. Videocon has clearly been at the forefront in delivering low end products and innovative technologies to become a global