Converse

with another or others; exchange views, opinions, etc., by talking. MARKET Brand share 2007 [pic] Past seven years have seen a decline in the footwear market as the popularity of cheaper “low performance” wear increases (sector includes Converse) although there is a lack of more recent data available. However, during the economic downturn even the “low performance” segment has struggled. From 2003 to 2004, the market for athletic apparel and footwear grew by almost $7.5 billion, 12% Between

Size, color, and shape are never mentioned in John Freya’s description of his Converse Sneakers. He never mentions how long he has owned them, if the shoelaces are original or if there are scuffs on the sides. Instead, Freya describes his disappointment with Converse because after having filed for bankruptcy, they laid off their American and Mexican workforce and “the last American made shoe” will now be manufactured in China. He is both objective by stating the facts on the status of Converse’s

simplified its structure going from six divisions to four. The current ones are: North America; Europe; Middle East and Africa; Greater China; Pacific Asia and Latin America. • Global Divisions for Converse and Brand Licensing: the first division is responsible for managing the worldwide operations of Converse and the second one is responsible for licensing the Nike brand. In this way Nike Inc. can control its brand licensing and the operations of

Nike Inc. has been the powerhouse of the sporting goods and apparel industry for years. Headquartering its powerful brand from Beaverton, Oregon, the company was founded on September 8, 1969 by Phil Knight, with a mission that emphasizes “design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services.” The rapid growth of the brand has led to heightened sales and endorsements in the United States, as well as incredible market performance in Europe and

IV. Marketing strategy As a leading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore, Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new

In 2008 Vashtie took a legendary step into the fashion by creating her own now well-known clothing line named Violette. With an official debut in Fall 2008, the clothing was said to be inspired by "a mix of opposite worlds: uptown and downtown, hip-hop and rock, feminine and masculine, casual and couture". Vibe listed the "31 Most Stylish People Under 31" with Vashtie coming in at the 23rd spot among names like Kanye West, Rihanna and Justin Timberlake (Monae 2015). She was also featured in Nylon

1) The Transnational Corporation (TNC) that I have chosen to research on is Nike. Nike was founded in January of 1964. Their headquarters are located in Beaverton, Oregon. The shoes that are being provided to consumers worldwide, however, are produced in hundreds of factories around the world. Ironically, Nike shoes have never been produced in factories in the United States. The largest producers are the factories located in China, Vietnam and Indonesia. Nike hires factory owners to produce the shoes

include Jordan Brand Designs, Hurley, and Converse brands. ◦ Jordan Brand Designs distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on Basketball using the Jumpman trademark. ◦ Hurley designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. ◦ Converse designs, distributes, and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron

Business Analysis of Nike Company: Nike, Inc. Name: Arwa Hossameldin Abdelaim Aly HW ID: H00202937 Date: 21/11/2014   Table of Contents Terms of reference and summary …………………………………………………………p 3 Introduction …………………………………………………………………………………..p 4 SWOT Analysis…………………………....………………………………………………... p 5 Conclusion……………………………………………………………………………………p 7 References……………………………………………………………………………………p 8 Appendices……………………………………………………………………………………p 9   Terms of reference This report discusses the SWOT analysis

Nike is one of the largest most popular sports/athletic brands worldwide. They are number one producer and sellers of sportswear shoes and apparel (Nike Inc, 2017). Being number one the brand now has a market value of almost $30 million, and does seem to be stopping growth (Nike Inc, 2017). Created in 1964, Nike has continuously grown adding many diffusion lines to their brand to be more distinct for different sports. Not only does Nike encompass almost all sports, but also they have brilliant