CoverGirl

Approximately 70% of the readers are women. The advertisement I am analyzing in this magazine is advertising Covergirl makeup products. The persuasion method being used in this advertisement is the peripheral route of persuasion. The advertiser is most likely trying to appeal to young and middle-aged women who care about their appearance and most likely wear makeup, hoping readers will give Covergirl makeup a try. It is obvious that the peripheral route of persuasion is being used in this advertisement

Most women can recognize, and even recite Covergirl’s ever famous catchphrase, ‘Easy. Breezy. Beautiful. Covergirl’. How is it possible not to? Covergirl has become a household name due to its beauty products. Some of those beauty products being foundations, eye shadows, lipsticks, and concealers. Throughout the various beauty products, there is still a wide variety for each product. In concealers they have stick concealers such as the TrueBlend FixStick, and a liquid concealer such as the Ready

ad we are deconstructing, a print ad for Covergirl cosmetics, walks that line very well and is setting them up to reap the benefits of another well-planned advertising campaign. Covergirl is a heavyweight in the world of cosmetics that has been used for decades by women and girls alike, and as such they are very skilled at appealing to everyone within that very wide demographic. The advertisement we are looking at is a full page print ad for a new Covergirl product that appeared in a recent ladies

favorite famous person and want to buy it because they use it. When most of the people that promote it don’t use it, or it never truly works as they say, and another way they advertise is through foods. I’ve watched so many celebrity advertisements on Covergirl mascara, explaining how the mascara makes your eyelashes fuller, wider, and most importantly longer, but once you buy the product, the results are never the same as what you see on television. The cause for that is because famous celebrities in those

When someone looks at an advertisement there is more that meets the eye than just pictures and words. A designer will spend days working on a display for a product in hopes of selling to their target audience. The Covergirl ad for Simply Ageless foundation shows a picture of Ellen DeGeneres, in front of a purple and white background. In small purple letters it says that Ellen is actually wearing the product in the ad. Half of the words, including the name of the product, the company name and

if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives. While flipping through a magazine, I came upon a Covergirl makeup ad of actress Drew Barrymore portrayed in a soft-lit background with the focus on the mascara makeup product in the lower righthand corner. The slogan below her reads “lashes that want it all, can have it all!”. The very subtle technique that

that enhances a women’s natural beauty. Two of the top-rated makeup brands are Maybelline and CoverGirl. When watching an ad from Maybelline, and comparing it with an ad from CoverGirl, it is very evident that CoverGirl promotes a

To: Bill Pore From: Tushar Verma Date: February 15, 2013 Subject: Gender Analysis of “CoverGirl Lipstick” Ad Introduction “CoverGirl Lipstick- A Flipstick” Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to be

feel heavy on your face? Or does your powder feel like it’s not doing its job? You might want to try something by Covergirl. Covergirl is a company that makes beauty products. They are advertising a new foundation, concealer, and powder. Covergirl has a concealer that is light on your face and provides total coverage. Their advertisements are for women of all ages. This Covergirl advertisement features a pretty young woman. Her makeup is very beautiful without being too dramatic. It’s very

This is an ad for Covergirl, a company that produces cosmetics to persuade customers that it helps one’s skin stay youthful. The product being advertised is a three-in-one liquid foundation. This ad can be found in the Good Housekeeping Magazine, it is the February 2016 issue, page 2. It attracts attention by putting Sofia Vergara, a popular actress on the page. With that, it stimulates desire because even though she has aged, it does not seem like she has. It seeks action by listing three reasons