Cumberland Gap

INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation, fashion retailing, market entry, branding, international marketing, Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process

The Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At first the only items sold were Blue Jeans and records; which at the time was becoming part of Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good fitting jean compared to Levi Strauss & Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-style

The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignment

of the United States, and has an annual flood damage average of more than $133 million dollars (Bucknell.edu, 2015). Hence, due to the proximity of the town of New Cumberland and Cumberland County to the Susquehanna River, flooding is likely to adversely impact my community. In response to a trauma or disaster preparedness, Cumberland County has a Level III hospital, Carlisle Regional Medical Center, and a Level II Trauma Center, Geisinger Holy Spirit located in East Pennsboro Township. Currently

Sales Associate within the Gap organisation. Donald and Doris Fisher established ‘The Gap’ in 1969. Between 1969 and 2004 Donald gradually transformed the company into a trust, with a unique organizational structure, considering the size of the firm. GAP was started by introducing an employee profit-sharing scheme and after his death; the group of stores owned by the family became completely owned and run by them and their employees, who were made Partners. Through GAPs strong line of communication

This gives Gap Inc. power to lower the production cost and it allows Gap to be responsive to quick changes in fashion trends. Bargaining Power of Buyers Since there are various competitors and substitutes in the apparel industry, buyers have variety products that they can choose. Consumer’s

Introduction / History Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher, who together raised $63,000 to open their own store in San Francisco’s Ocean Avenue. They sold primarily Levi’s jeans and LP records, the records were sold to attract young people into the store. With the stores gained popularity it earned $2 million in its second year of operation. With all the success of their first store they opened their second store in San Jose in 1970 following

is owned by an even bigger company; Gap Inc. Which also owns Gap, Banana Republic, Intermix, and Athleta. Gap Inc. is even bigger. They reach even more people because they are world-wide. They have around 135,000 employees and has 3,727 stores worldwide. 2,406 of those stores are in the US. Gap Inc. have some pros but they also have some cons. Some of the pros: They are working towards zero discharge of hazardous chemicals in the supply chain. Also, “in 2015, Gap reports that women made up more than

between those accessible and expensive such as, for example, Old Navy. How Old Navy got its name from the San Francisco parent company GAP and was an “Immediate hit when introduced in 1994” (Samano). Old Navy is a typical family some people likes to shop and known and seen as a friendly store that sells appealing clothing and stylish tends. Old Navy is a store owned by GAP Inc., which is the type of clothing for the families since shows toddlers, young teens, and adults; however; this relates to the American

1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California, where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers and college students, the "generation gap" between children and adults. Originally, Gap did not sell its own brand of clothing